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A user-centric evaluation of the readability of privacy policies in popular web sites

Author

Listed:
  • Ravi Inder Singh

    (University of Alberta)

  • Manasa Sumeeth

    (University of Alberta)

  • James Miller

    (University of Alberta)

Abstract

This paper reports on a formal subject-based experiment, which seeks to evaluate the readability of privacy policy statements found on the Internet. This experiment uses 50 participants and privacy policies collected from 10 of the most popular web sites on the Internet. It evaluates, using a cloze test, the subjects’ ability to comprehend the content of these privacy policies. The paper also compares its results with the results from previous studies on this topic. In general, it finds that privacy policies are “difficult” to comprehend.

Suggested Citation

  • Ravi Inder Singh & Manasa Sumeeth & James Miller, 2011. "A user-centric evaluation of the readability of privacy policies in popular web sites," Information Systems Frontiers, Springer, vol. 13(4), pages 501-514, September.
  • Handle: RePEc:spr:infosf:v:13:y:2011:i:4:d:10.1007_s10796-010-9228-2
    DOI: 10.1007/s10796-010-9228-2
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    Citations

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    Cited by:

    1. Gregor Dorfleitner & Lars Hornuf & Julia Kreppmeier, 2023. "Promise not fulfilled: FinTech, data privacy, and the GDPR," Electronic Markets, Springer;IIM University of St. Gallen, vol. 33(1), pages 1-29, December.
    2. Lior Fink & Daniele Papismedov, 2023. "On the Same Page? What Users Benefit from a Desktop View on Mobile Devices," Information Systems Research, INFORMS, vol. 34(2), pages 423-441, June.
    3. Jae Kyu Lee & Younghoon Chang & Hun Yeong Kwon & Beopyeon Kim, 2020. "Reconciliation of Privacy with Preventive Cybersecurity: The Bright Internet Approach," Information Systems Frontiers, Springer, vol. 22(1), pages 45-57, February.
    4. Chulhwan Chris Bang, 2015. "Information systems frontiers: Keyword analysis and classification," Information Systems Frontiers, Springer, vol. 17(1), pages 217-237, February.
    5. R. Ramesh & H. Raghav Rao, 2011. "Editorial," Information Systems Frontiers, Springer, vol. 13(4), pages 451-452, September.
    6. Gregor Dorfleitner & Lars Hornuf & Julia Kreppmeier, 2021. "Promise not Fulfilled: FinTech Data Privacy, and the GDPR," CESifo Working Paper Series 9359, CESifo.

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