The Affect Of Sales Promotion On Consumer Interest To Purchase In IKCO Automotive Company
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References listed on IDEAS
- John Hauser & Gerard J. Tellis & Abbie Griffin, 2006. "Research on Innovation: A Review and Agenda for," Marketing Science, INFORMS, vol. 25(6), pages 687-717, 11-12.
- Paton, Robert A. & McLaughlin, Stephen, 2008. "Services innovation:: Knowledge transfer and the supply chain," European Management Journal, Elsevier, vol. 26(2), pages 77-83, April.
More about this item
Keywordssales promotion; consumer interest; IKCO; automobile; new product;
- M51 - Business Administration and Business Economics; Marketing; Accounting; Personnel Economics - - Personnel Economics - - - Firm Employment Decisions; Promotions
- D11 - Microeconomics - - Household Behavior - - - Consumer Economics: Theory
- L15 - Industrial Organization - - Market Structure, Firm Strategy, and Market Performance - - - Information and Product Quality
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