IDEAS home Printed from https://ideas.repec.org/a/snh/journl/v4y2028i1p4-19.html
   My bibliography  Save this article

Percepción de la imagen corporativa en una ONG en áreas rurales

Author

Listed:
  • Said Arath Corrales Villegas

    (Instituto Tecnológico de Sonora)

Abstract

La imagen corporativa que posee una organización es una ventaja competitiva puesto que ésta funge como atractivo tanto para usuarios de los servicios como para inversionistas y/o donadores, dependiendo el nivel positivo o negativo que se posea, será la similaridad de los principios, valores y filantropía de la organización con quienes se acerquen a ella. En el presente caso de estudio se tiene como objetivo la evaluación de la imagen corporativa de una Organización No Gubernamental (ONG) dentro de áreas rurales del estado de Sonora, para determinar su viabilidad con lo ya mencionado. Dentro del trabajo fue tomada en cuenta la opinión de 34 colaboradores activos dentro de las actividades diarias de la ONG.

Suggested Citation

  • Said Arath Corrales Villegas, 2018. "Percepción de la imagen corporativa en una ONG en áreas rurales," Revista de Investigación en Ciencias Contables y Administrativas, Universidad Michoacana de San Nicolás de Hidalgo, Facultad de Contaduría y Ciencias Administrativas, vol. 4(1), pages 4-19, December.
    • Handle: RePEc:snh:journl:v:4:y:2028:i:1:p:4-19
    as

    Download full text from publisher

    File URL: https://ricca.umich.mx/index.php/ricca/article/view/44/71
    Download Restriction: no
    ---><---

    References listed on IDEAS

    as
    1. Neelam Rani & Aman Asija, 2017. "Signaling Power of Corporate Name Change: A Case of Indian Firms," Global Journal of Flexible Systems Management, Springer;Global Institute of Flexible Systems Management, vol. 18(3), pages 173-181, September.
    Full references (including those not matched with items on IDEAS)

    Most related items

    These are the items that most often cite the same works as this one and are cited by the same works as this one.
    1. Said Arath Corrales Villegas, 2018. "Percepción de la imagen corporativa en una ONG en áreas rurales," Revista de Investigación en Ciencias Contables y Administrativas, Universidad Michoacana de San Nicolás de Hidalgo, Facultad de Contaduría y Ciencias Administrativas, vol. 4(1), pages 4-19, December.
    2. Jungmi Park & Yoojin Shin, 2022. "Corporate Sustainability and Market Response According to the Name Change Strategy: Focusing on Korean IT Industry Firms," Sustainability, MDPI, vol. 14(19), pages 1-15, September.
    3. Pushpanjali Kaul & Sangeeta Arora, 2022. "Reinventing a brand’s identity: effect of name and logo announcements on the stock price of Indian banks," Journal of Brand Management, Palgrave Macmillan, vol. 29(3), pages 258-270, May.
    4. Yanhui Zhao & Roger J. Calantone & Clay M. Voorhees, 2018. "Identity change vs. strategy change: the effects of rebranding announcements on stock returns," Journal of the Academy of Marketing Science, Springer, vol. 46(5), pages 795-812, September.
    5. Samta Jain & Smita Kashiramka & P. K. Jain, 2018. "Impact of Organizational Learning and Absorptive Capacity on the Abnormal Returns of Acquirers: Evidence from Cross-Border Acquisitions by Indian Companies," Global Journal of Flexible Systems Management, Springer;Global Institute of Flexible Systems Management, vol. 19(4), pages 289-303, December.

    More about this item

    Keywords

    ONG; Imagen Corporativa y área rural;

    Statistics

    Access and download statistics

    Corrections

    All material on this site has been provided by the respective publishers and authors. You can help correct errors and omissions. When requesting a correction, please mention this item's handle: RePEc:snh:journl:v:4:y:2028:i:1:p:4-19. See general information about how to correct material in RePEc.

    If you have authored this item and are not yet registered with RePEc, we encourage you to do it here. This allows to link your profile to this item. It also allows you to accept potential citations to this item that we are uncertain about.

    If CitEc recognized a bibliographic reference but did not link an item in RePEc to it, you can help with this form .

    If you know of missing items citing this one, you can help us creating those links by adding the relevant references in the same way as above, for each refering item. If you are a registered author of this item, you may also want to check the "citations" tab in your RePEc Author Service profile, as there may be some citations waiting for confirmation.

    For technical questions regarding this item, or to correct its authors, title, abstract, bibliographic or download information, contact: the person in charge (email available below). General contact details of provider: https://edirc.repec.org/data/famicmx.html .

    Please note that corrections may take a couple of weeks to filter through the various RePEc services.

    IDEAS is a RePEc service. RePEc uses bibliographic data supplied by the respective publishers.