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Percepción de la imagen corporativa en una ONG en áreas rurales

Author

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  • Said Arath Corrales Villegas

    (Instituto Tecnológico de Sonora)

Abstract

La imagen corporativa que posee una organización es una ventaja competitiva puesto que ésta funge como atractivo tanto para usuarios de los servicios como para inversionistas y/o donadores, dependiendo el nivel positivo o negativo que se posea, será la similaridad de los principios, valores y filantropía de la organización con quienes se acerquen a ella. En el presente caso de estudio se tiene como objetivo la evaluación de la imagen corporativa de una Organización No Gubernamental (ONG) dentro de áreas rurales del estado de Sonora, para determinar su viabilidad con lo ya mencionado. Dentro del trabajo fue tomada en cuenta la opinión de 34 colaboradores activos dentro de las actividades diarias de la ONG.

Suggested Citation

  • Said Arath Corrales Villegas, 2018. "Percepción de la imagen corporativa en una ONG en áreas rurales," Revista de Investigación en Ciencias Contables y Administrativas, Universidad Michoacana de San Nicolás de Hidalgo, Facultad de Contaduría y Ciencias Administrativas, vol. 4(1), pages 4-19, December.
    • Handle: RePEc:msn:rijrnl:v:4:y:2028:i:1:p:4-19
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    File URL: https://ricca.umich.mx/index.php/ricca/article/view/37/43
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    References listed on IDEAS

    as
    1. Neelam Rani & Aman Asija, 2017. "Signaling Power of Corporate Name Change: A Case of Indian Firms," Global Journal of Flexible Systems Management, Springer;Global Institute of Flexible Systems Management, vol. 18(3), pages 173-181, September.
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    More about this item

    Keywords

    ONG; Imagen Corporativa y área rural;

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