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An Empirical Validation of Eco-Service Quality (ECOPERF) Scale Measure: A Short Form ECOPERF

Author

Listed:
  • Joowon BAN

    (Faculty of Business and Law, Central Queensland University, Brisbane, Australia)

  • Sathya Rashmi GURUGE

    (Faculty of Business and Law, Central Queensland University, Brisbane, Australia)

Abstract

This study examined validity two key dimensions of eco-service quality (ECOPERF) scale measure in predicting ecotourism customer satisfaction. Data collected from 269 ecotourists in Australia suggest that the short form ECOPERF instrument (i.e., Eco-service dimension alone) can serve as a useful tool for assessing ecotourism service quality in predicting customer satisfaction. Further, our findings show that the environmentally-friendly practice is a prominent service quality attribute in the assessment of ecotourism service quality. The results provide useful implications for academics and practitioners.

Suggested Citation

  • Joowon BAN & Sathya Rashmi GURUGE, 2021. "An Empirical Validation of Eco-Service Quality (ECOPERF) Scale Measure: A Short Form ECOPERF," RAIS Journal for Social Sciences, Research Association for Interdisciplinary Studies, vol. 5(2), pages 43-51, November.
    • Handle: RePEc:smo:jornl1:v:5:y:2021:i:2:p:43-51
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