IDEAS home Printed from
MyIDEAS: Log in (now much improved!) to save this article

Knowing Our "Clients" For A Better Management In Higher Education Services

Listed author(s):
Registered author(s):

    Market segmentation and the knowledge of customer organization profile is a well-known requirment for any manager hoping to success in a competitive environment. On the other hand, nobody denies that nowadays, higher education became a mass phenomenon and the universities acting more and more like market-oriented organizations. Facing the two statements becomes obvious that any manager and any employee of a higher education institution must know "who are our students? ", "how think our students? ", "what our students do? ", "where are our students?" – all these in order to be able to more effectively recruit and retain the students. The purpose of this article is to identify factors which are relevant in higher education market segmentation and to present the results and the implications, for the management of higher education institutions, of a study about the elaboration of the student profile.

    If you experience problems downloading a file, check if you have the proper application to view it first. In case of further problems read the IDEAS help page. Note that these files are not on the IDEAS site. Please be patient as the files may be large.

    File URL:
    Download Restriction: no

    Article provided by Spiru Haret University, Faculty of Accounting and Financial Management Constanta in its journal Journal of Academic Research in Economics.

    Volume (Year): 3 (2011)
    Issue (Month): 3 (November) ()
    Pages: 353-360

    in new window

    Handle: RePEc:shc:jaresh:v:3:y:2011:i:3:p:353-360
    Contact details of provider: Web page:

    More information through EDIRC

    No references listed on IDEAS
    You can help add them by filling out this form.

    This item is not listed on Wikipedia, on a reading list or among the top items on IDEAS.

    When requesting a correction, please mention this item's handle: RePEc:shc:jaresh:v:3:y:2011:i:3:p:353-360. See general information about how to correct material in RePEc.

    For technical questions regarding this item, or to correct its authors, title, abstract, bibliographic or download information, contact: (Claudiu Chiru)

    If you have authored this item and are not yet registered with RePEc, we encourage you to do it here. This allows to link your profile to this item. It also allows you to accept potential citations to this item that we are uncertain about.

    If references are entirely missing, you can add them using this form.

    If the full references list an item that is present in RePEc, but the system did not link to it, you can help with this form.

    If you know of missing items citing this one, you can help us creating those links by adding the relevant references in the same way as above, for each refering item. If you are a registered author of this item, you may also want to check the "citations" tab in your profile, as there may be some citations waiting for confirmation.

    Please note that corrections may take a couple of weeks to filter through the various RePEc services.

    This information is provided to you by IDEAS at the Research Division of the Federal Reserve Bank of St. Louis using RePEc data.