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Business Model of a Creative Company and Design Management (Model biznesu firmy kreatywnej a design management)

Author

Listed:
  • Katarzyna Caban-Piaskowska

    (Academy of Art in £odz, Faculty of Industrial and Interior Design)

Abstract

The aim of the article is to present the creative company’s business model in the context of design management. The article is a literature review. The first part outlines reasons for dealing with the issues of the creative sector, including business models. It presents definitions of the creative sector and of a creative organisation/company, as well as the characteristics of the creative company’s business model. In the second part, reason for focusing on design management issues, its definitions and features are explored. The third part presents a comparison of business models of creative companies with design management. The author also attempts to establish whether any relationship between these two trends exists and what connects them.

Suggested Citation

  • Katarzyna Caban-Piaskowska, 2019. "Business Model of a Creative Company and Design Management (Model biznesu firmy kreatywnej a design management)," Problemy Zarzadzania, University of Warsaw, Faculty of Management, vol. 17(82), pages 155-169.
    • Handle: RePEc:sgm:pzwzuw:v:17:i:82:y:2019:p:155-169
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    File URL: https://pz.wz.uw.edu.pl/resources/html/article/details?id=189086
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    More about this item

    Keywords

    creative company; creative sector; business model of a creative company; design management; design management features;
    All these keywords.

    JEL classification:

    • M21 - Business Administration and Business Economics; Marketing; Accounting; Personnel Economics - - Business Economics - - - Business Economics
    • Z1 - Other Special Topics - - Cultural Economics

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