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Psychologiczne podejscie do rozumienia postaw konsumenckich (Psychological approach to consumers’ attitudes)


  • Dominika Maison

    () (Wydzial Psychologii, Uniwersytet Warszawski)

  • Katarzyna Stasiuk

    (Uniwersytet Marii Curie-Sklodowskiej w Lublinie)


This paper is dedicated to a reflection on the topic of purpose and aim of organization and management studies. It presents the three main approaches: management studies regarded as pure science, as a practical discipline, and as an engagement undertaken with the aim of increasing the wellbeing of organizational participants and, in broader terms, of society. We focus on the last perspective and argue for its value, especially in contemporary times. Further, we present qualitative methods as particularly well suited for the practice of such management and organization studies and, finally, we introduce the main criteria of credibility and quality of research undertaken with the use of these methods.

Suggested Citation

  • Dominika Maison & Katarzyna Stasiuk, 2014. "Psychologiczne podejscie do rozumienia postaw konsumenckich (Psychological approach to consumers’ attitudes)," Problemy Zarzadzania, University of Warsaw, Faculty of Management, vol. 12(45), pages 18-29.
  • Handle: RePEc:sgm:pzwzuw:v:12:i:45:y:2014:p:18-29

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    More about this item


    attitudes; consumer; emotions; unconsciousness;

    JEL classification:

    • D - Microeconomics
    • D10 - Microeconomics - - Household Behavior - - - General


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