The Relative Effectiveness of Celebrity Endorsement for Print Advertisement
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Cited by:
- Candy Lim Chiu & Han-Chiang Ho, 2023. "Impact of Celebrity, Micro-Celebrity, and Virtual Influencers on Chinese Gen Z’s Purchase Intention Through Social Media," SAGE Open, , vol. 13(1), pages 21582440231, March.
- Ha Minh Tri, 2022. "Celebrity endorsement and purchase intention: The case of Toyota Vios in Vietnam," HO CHI MINH CITY OPEN UNIVERSITY JOURNAL OF SCIENCE - ECONOMICS AND BUSINESS ADMINISTRATION, HO CHI MINH CITY OPEN UNIVERSITY JOURNAL OF SCIENCE, HO CHI MINH CITY OPEN UNIVERSITY, vol. 12(1), pages 92-107.
- Venciute, Dominyka & Mackeviciene, Ieva & Kuslys, Marius & Correia, Ricardo Fontes, 2023. "The role of influencer–follower congruence in the relationship between influencer marketing and purchase behaviour," Journal of Retailing and Consumer Services, Elsevier, vol. 75(C).
- A.A.S.N Munasinghe & D.T.K. Bernard & H.M.U.S.R. Samarasinghe & S.R.N. Gamhewa & Sajith Sugathadasa & T.C. Muthukumara, 2019. "The Impact of Celebrity’s Field of Expertise on Consumer Perception," International Review of Management and Marketing, Econjournals, vol. 9(2), pages 31-34.
- El Hedhli, Kamel & Zourrig, Haithem & Becheur, Imene, 2021. "Celebrity endorsements: Investigating the interactive effects of internalization, identification and product type on consumers’ attitudes and intentions," Journal of Retailing and Consumer Services, Elsevier, vol. 58(C).
- Johannes Knoll & Jörg Matthes, 2017. "The effectiveness of celebrity endorsements: a meta-analysis," Journal of the Academy of Marketing Science, Springer, vol. 45(1), pages 55-75, January.
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Keywords
celebrity endorsement; print advertisement; meaning-transfer-model;All these keywords.
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