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The promotion of goods within local markets: marketing strategy based on system dynamic methods

Author

Listed:
  • REBROVA NATALIA PETROVNA

    (Financial University under the Government of the Russian Federation, Omsk Branch)

  • VOLOVIKOV BORIS PETROVICH

    (Russian State Economic University of G. V. Plekhanov, Omsk institute)

  • KOVALEV ALEXANDER IVANOVICH

    (Financial University under the Government of the Russian Federation, Omsk Branch)

  • FRIK OLGA VLADIMIROVNA

    (Financial University under the Government of the Russian Federation, Omsk Branch)

Abstract

Article contains results of researches of the market of consumer goods taking into account dynamics of change of the major factors defining its development. The useful information received as a result of model researches, allowed to reveal the most significant factors defining the main market tendencies and to formulate recommendations for development of strategy of capture of the market. The quantitative values of indicators of investment appeal presented in article are criterion of a choice of the correct decision.

Suggested Citation

  • Rebrova Natalia Petrovna & Volovikov Boris Petrovich & Kovalev Alexander Ivanovich & Frik Olga Vladimirovna, 2016. "The promotion of goods within local markets: marketing strategy based on system dynamic methods," European journal of economics and management sciences, CyberLeninka;«East West» Association for Advanced Studies and Higher Education GmbH, issue 2, pages 10-20.
    • Handle: RePEc:scn:032479:16684708
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