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Оптимизация Маркетингового Бюджета Фирмы С Использованием Моделей S-Образных Кривых Функции Спроса

Author

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  • Дятлов Александр Николаевич

    (Национальный исследовательский университет "Высшая школа экономики")

  • Артамонов Сергей Юрьевич

    (Национальный исследовательский университет "Высшая школа экономики")

Abstract

Работа посвящена исследованию вопросов применения методики S-образных кривых при анализе эффективности маркетингового бюджета. Рассмотрена задача оптимизации маркетинговых затрат в приближении логистической кривой функции спроса. Предложена новая модель, позволяющая более гибко интерпретировать данные о рынке.

Suggested Citation

  • Дятлов Александр Николаевич & Артамонов Сергей Юрьевич, 1999. "Оптимизация Маркетингового Бюджета Фирмы С Использованием Моделей S-Образных Кривых Функции Спроса," Higher School of Economics Economic Journal Экономический журнал Высшей школы экономики, CyberLeninka;Федеральное государственное автономное образовательное учреждение высшего образования «Национальный исследовательский университет «Высшая школа экономики», vol. 3(4), pages 529-542.
    • Handle: RePEc:scn:025886:15693352
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    Cited by:

    1. Sherstennykov Yurii V., 2014. "Modelling Dynamics of Main Economic Indicators of an Enterprise," Business Inform, RESEARCH CENTRE FOR INDUSTRIAL DEVELOPMENT PROBLEMS of NAS (KHARKIV, UKRAINE), Kharkiv National University of Economics, issue 3, pages 122-130.

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