Modelling Dynamics of Main Economic Indicators of an Enterprise
The article develops an economic and mathematical model of dynamics of main economic indicators of an enterprise, reflected in six book-keeping accounts with consideration of logistics and interrelation with current market characteristics and needs of products consumers. It applies this model for a quantitative study of influence of an advertising campaign and seasonality upon quantitative indicators of economic activity of the enterprise. The enterprise operation programme includes internal financial and economic procedures, which ensure the production process, and also connection with suppliers and buyers (customers). When setting different initial conditions, it is possible to trace transitional processes and enterprise entering (under favourable conditions) the stationary mode of operation or its laying-off (in case of insufficiency of circulating funds). The developed model contains many parameters, which allow not only study of dependence of enterprise operation on alteration of one of them but also optimisation of economic conditions of functioning.
Volume (Year): (2014)
Issue (Month): 3 ()
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