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Internet marketing in Ukraine: problems and perspectives

Author

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  • Kuznietsova N.

Abstract

В статье исследуются проблемы и перспективы развития Интернет-маркетинга в украинском секторе Всемирной Сети, обнаружена специфика и параметры осуществляемых онлайн маркетинговых коммуникаций.

Suggested Citation

  • Kuznietsova N., 2012. "Internet marketing in Ukraine: problems and perspectives," Bulletin of Taras Shevchenko National University of Kyiv. Economics. Вісник Киiвського нацiонального унiверситету iм. Тараса Шевченка. Серiя: Економiка, CyberLeninka;Издательско-полиграфический центр «Киевский университет», issue 137, pages 63-65.
    • Handle: RePEc:scn:013723:14823208
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    Cited by:

    1. Behl, Abhishek & Jayawardena, Nirma & Nigam, Achint & Pereira, Vijay & Shankar, Amit & Jebarajakirthy, Charles, 2023. "Investigating the revised international marketing strategies during COVID-19 based on resources and capabilities of the firms: A mixed method approach," Journal of Business Research, Elsevier, vol. 158(C).
    2. Czinkota, Michael & Khan, Zaheer & Knight, Gary, 2021. "International business and the migrant-owned enterprise," Journal of Business Research, Elsevier, vol. 122(C), pages 657-669.

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