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From the concept of organizational adaptation to strategies for adaptation of tourism organizations and businesses

Author

Listed:
  • Alexandru Anichiti

    (Stefan cel Mare University of Suceava)

  • Gina Ionela Butnaru

    (Alexandru Ioan Cuza University of Iasi)

Abstract

Due to increasing competition and rapid developments in terms of technology, an organization must adapt to the changing environment in order to survive, grow and develop. The aim of this paper is to analyze the relationships between organizational adaptation in tourism firms and strategies for adaptation to the external factors of tourism firms. In order to accomplish our research objective, we reviewed the literature on organizational adaptation as concerned with making adjustments over the lifespan of an organization, its strategies and focus as the venture and the marketplace evolves. Adaptation is defined as an organization’s capacity to adapt, and is related to how it adapts and what strategies does it use to adapt. A conceptual model and hypotheses are proposed. Results from a survey of small business founders/owners from the Suceava region are used to test multiple hypothesis.

Suggested Citation

  • Alexandru Anichiti & Gina Ionela Butnaru, 2020. "From the concept of organizational adaptation to strategies for adaptation of tourism organizations and businesses," Revista de turism - studii si cercetari in turism / Journal of tourism - studies and research in tourism, "Stefan cel Mare" University of Suceava, Romania, Faculty of Economics and Public Administration - Economy, Business Administration and Tourism Department., vol. 29(29), pages 1-11.
    • Handle: RePEc:scm:rdtusv:v:29:y:2020:i:29:p:11
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    References listed on IDEAS

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    1. Otilia BORDEIANU & Cristian-Valentin HAPENCIUC & Ruxandra BEJINARU & Aurel BURCIU, 2014. "Dimensions Of The Learning Organization Within Pharmaceutical Companies In Romania," Proceedings of the INTERNATIONAL MANAGEMENT CONFERENCE, Faculty of Management, Academy of Economic Studies, Bucharest, Romania, vol. 8(1), pages 606-617, November.
    2. Brikend AZIRI & Alexandru NEDELEA, 2013. "Business Strategies In Tourism," EcoForum, "Stefan cel Mare" University of Suceava, Romania, Faculty of Economics and Public Administration - Economy, Business Administration and Tourism Department., vol. 2(1), pages 1-1, January.
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    Cited by:

    1. Maria Magdalena Maftei & Gina-Ionela BUTNARU, 2023. "The Tourism Market In The North-East Region Of Romania. Case Study: Tourism Agencies And Other Reservation And Tourist Assistance Services," Revista de turism - studii si cercetari in turism / Journal of tourism - studies and research in tourism, "Stefan cel Mare" University of Suceava, Romania, Faculty of Economics and Public Administration - Economy, Business Administration and Tourism Department., vol. 35(35), pages 1-5.

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