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Considerations On Tourist Marketing Theory And Practice In Romania

Author

Listed:
  • Erika KULCSÁR

    ("Babeş-Bolyai" University, Cluj-Napoca, Romania)

Abstract

Tourism marketing as a distinct field of marketing services has been and will certainly be a discipline that will be studied in greater depth by experts in this field of great interest. Tourist destinations lead a fierce battle to capture and maintain consumer interest in tourism products and services. For this reason tourist destinations and tourist entities operating in the tourism market should pay special attention to tourism marketing mix elements (product, price, distribution, promotion, people, physical evidence, processes). A key role in assessing the tourism services offered by a certain tourist destination lies with the universities that have as "task" superior human resource training in the tourism sector. This specific element of the tourism marketing mix has a key role in creating the image of tourist destinations.

Suggested Citation

  • Erika KULCSÁR, 2012. "Considerations On Tourist Marketing Theory And Practice In Romania," Revista de turism - studii si cercetari in turism / Journal of tourism - studies and research in tourism, "Stefan cel Mare" University of Suceava, Romania, Faculty of Economics and Public Administration - Economy, Business Administration and Tourism Department., vol. 13(13), pages 40-45, June.
    • Handle: RePEc:scm:rdtusv:v:13:y:2012:i:13:p:40-45
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    File URL: http://revistadeturism.ro/index.php/rdt/article/download/11/7
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    References listed on IDEAS

    as
    1. Ana ISPAS & Andjelija Andreea SARAGEA, 2011. "Evaluating The Image Of Tourism Destinations. The Case Of The Autonomous Community Of The Canary Islands," Revista de turism - studii si cercetari in turism / Journal of tourism - studies and research in tourism, "Stefan cel Mare" University of Suceava, Romania, Faculty of Economics and Public Administration - Economy, Business Administration and Tourism Department., vol. 12(12), pages 6-12, December.
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    Cited by:

    1. Herle Flavia - Andreea, 2018. "The Impact of Destination Image on Tourists’ Satisfaction and Loyalty in the Context of Domestic Tourism," Marketing – from Information to Decision Journal, Sciendo, vol. 1(2), pages 14-26, December.

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