IDEAS home Printed from https://ideas.repec.org/a/scm/rdtusv/v12y2011i12p6-12.html
   My bibliography  Save this article

Evaluating The Image Of Tourism Destinations. The Case Of The Autonomous Community Of The Canary Islands

Author

Listed:
  • Ana ISPAS

    (Faculty of Economic Sciences and Business Administration, University of Transilvania, Braºov, Romania)

  • Andjelija Andreea SARAGEA

    (Faculty of Economic Sciences and Business Administration, University of Transilvania, Braºov, Romania)

Abstract

In the context of increased competition on the international tourism market, the assessment of destination image has become a research subject for both managers aiming to improve destination positioning and academic researchers. In order to obtain a competitive advantage, every tourist destination must identify, maintain and reinforce, through appropriate marketing policies, unique items that form and build over time "the destination' s image". Accordingly, the ultimate target of the tourist destinations' promoters should be to achieve a high level of coincidence between the promoted or projected image and the perceived image of the destination, held by potential and actual tourists. Therefore, the aim of this paper is to illustrate promotional techniques and methods used by the authorities of the Canary Islands over the years (projected image), and to identify, through a survey among the citizens of Braºov, the image that they have of the Canary Islands (perceived image).

Suggested Citation

  • Ana ISPAS & Andjelija Andreea SARAGEA, 2011. "Evaluating The Image Of Tourism Destinations. The Case Of The Autonomous Community Of The Canary Islands," Revista de turism - studii si cercetari in turism / Journal of tourism - studies and research in tourism, "Stefan cel Mare" University of Suceava, Romania, Faculty of Economics and Public Administration - Economy, Business Administration and Tourism Department., vol. 12(12), pages 6-12, December.
    • Handle: RePEc:scm:rdtusv:v:12:y:2011:i:12:p:6-12
    as

    Download full text from publisher

    File URL: http://www.revistadeturism.ro/index.php/rdt/article/download/53/24
    Download Restriction: no
    ---><---

    Citations

    Citations are extracted by the CitEc Project, subscribe to its RSS feed for this item.
    as


    Cited by:

    1. Aleksandra Krajnovic & Jurica Bosna & Tanja Basic, 2015. "Proposal of the Brand Strategy of the Island of Pag in Function of Tourism Development," MIC 2015: Managing Sustainable Growth; Proceedings of the Joint International Conference, Portorož, Slovenia, 28–30 May 2015,, University of Primorska, Faculty of Management Koper.
    2. Erika KULCSÁR, 2012. "Considerations On Tourist Marketing Theory And Practice In Romania," Revista de turism - studii si cercetari in turism / Journal of tourism - studies and research in tourism, "Stefan cel Mare" University of Suceava, Romania, Faculty of Economics and Public Administration - Economy, Business Administration and Tourism Department., vol. 13(13), pages 40-45, June.
    3. Raluca TUDOR, 2012. "The Image Of Tourist Destinations Represented In Travel Blog Photography. Case Study: Romania'S Image Reflected In French Bloggers Photos," Revista de turism - studii si cercetari in turism / Journal of tourism - studies and research in tourism, "Stefan cel Mare" University of Suceava, Romania, Faculty of Economics and Public Administration - Economy, Business Administration and Tourism Department., vol. 13(13), pages 32-39, June.

    Corrections

    All material on this site has been provided by the respective publishers and authors. You can help correct errors and omissions. When requesting a correction, please mention this item's handle: RePEc:scm:rdtusv:v:12:y:2011:i:12:p:6-12. See general information about how to correct material in RePEc.

    If you have authored this item and are not yet registered with RePEc, we encourage you to do it here. This allows to link your profile to this item. It also allows you to accept potential citations to this item that we are uncertain about.

    We have no bibliographic references for this item. You can help adding them by using this form .

    If you know of missing items citing this one, you can help us creating those links by adding the relevant references in the same way as above, for each refering item. If you are a registered author of this item, you may also want to check the "citations" tab in your RePEc Author Service profile, as there may be some citations waiting for confirmation.

    For technical questions regarding this item, or to correct its authors, title, abstract, bibliographic or download information, contact: Iulian Condratov (email available below). General contact details of provider: https://edirc.repec.org/data/feusvro.html .

    Please note that corrections may take a couple of weeks to filter through the various RePEc services.

    IDEAS is a RePEc service. RePEc uses bibliographic data supplied by the respective publishers.