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Countries With The Most Valuable Brands That Makes Them The Most Intangible Countries

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  • Cristina Gabriela COSMULESE

    (Stefan cel Mare University, Suceava, Romania)

Abstract

The purpose of this article is to show how important intangible assets are and how much they can change these "invisible" the way assets, organizations, cities and countries are valued. Starting from the issue of the cross-border transfer of intangible assets and implicitly by brands, we aim to show how brands influence the economic evolution of the companies and which were the most important purchases of internally generated brands or brands that have plunged some countries into the most intangible countries in the world.

Suggested Citation

  • Cristina Gabriela COSMULESE, 2017. "Countries With The Most Valuable Brands That Makes Them The Most Intangible Countries," European Journal of Accounting, Finance & Business, "Stefan cel Mare" University of Suceava, Romania - Faculty of Economics and Public Administration, West University of Timisoara, Romania - Faculty of Economics and Business Administration, vol. 5(12), pages 35-45, February.
  • Handle: RePEc:scm:ejafbu:v:5:y:2017:i:12:p:35-45
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    Cited by:

    1. Silvius Stanciu & Monica Laura Zlati & Valentin Marian Antohi & Cezar Ionut Bichescu, 2019. "The Development Analysis of the Romanian Traditional Product Market Based on the Performance Model for Sustainable Economic Development," Sustainability, MDPI, vol. 11(4), pages 1-27, February.

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