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Does Event-Driven Tourism Provide Economic Benefits? A Case Study from the Manawatu Region of New Zealand

Author

Listed:
  • Terry Auld

    (Department of Applied and International Economics, Massey University, Wellington Campus, Private Box 756, Wellington 6004, New Zealand)

  • Sarah McArthur

    (Department of Management and Enterprise Development, Massey University, Wellington Campus, Private Box 756, Wellington 6004, New Zealand)

Abstract

The prime purpose of the New Zealand tourism industry is to create income. Events are becoming a major component of the tourism product. This study analyses the economic impact of an events festival in the Manawatu region of New Zealand. Destination Manawatu, the region's tourism organization, wanted to know whether an events festival held in March 1999 had provided net benefits for the region. Analysis indicates that the festival did produce significant economic benefits for the Manawatu, suggesting that event-driven tourism is an effective strategy for Destination Manawatu.

Suggested Citation

  • Terry Auld & Sarah McArthur, 2003. "Does Event-Driven Tourism Provide Economic Benefits? A Case Study from the Manawatu Region of New Zealand," Tourism Economics, , vol. 9(2), pages 191-201, June.
    • Handle: RePEc:sae:toueco:v:9:y:2003:i:2:p:191-201
    DOI: 10.5367/000000003101298358
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    Cited by:

    1. Eric Beckman & Mark Traynor, 2019. "Utilizing trade market analysis to identify the economic impact of a multiday special event in Miami Beach, Florida," Tourism Economics, , vol. 25(2), pages 253-273, March.
    2. Julia Hiscock & David E. Hojman, 2004. "Where Have All the Flowers Gone? Coase Theorem Failures in English Summer Cultural Events: The Case of Sidmouth International Festival," Working Papers 200406, University of Liverpool, Department of Economics.
    3. Robert Young & Anita Fernandez Young & Jennifer Parkin & Abigail Diamond, 2010. "Assessing the Economic Impact of Culture in English Market Towns: A Causal Chain Approach," Tourism Economics, , vol. 16(4), pages 925-951, December.
    4. Andrea Barquet & Juan Gabriel Brida & Linda Osti & Stefan Schubert, 2011. "An Analysis of Tourists' Expenditure on Winter Sports Events through the Tobit Censorate Model," Tourism Economics, , vol. 17(6), pages 1197-1217, December.
    5. Hojman, David E. & Hiscock, Julia, 2010. "Interpreting suboptimal business outcomes in light of the Coase Theorem: Lessons from Sidmouth International Festival," Tourism Management, Elsevier, vol. 31(2), pages 240-249.

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