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A First Look at the Effectiveness of Personality Dimensions in Promoting Users’ Satisfaction With the System

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  • Samer Muthana Sarsam
  • Hosam Al-Samarraie

Abstract

Personalization of the user interface (UI) to certain individuals’ characteristics is crucial for ensuring satisfaction with the service. Unfortunately, the attention in most UI personalization methods have been shifted from being behavioral-personalization to self-personalization. Practically, we explored the potential of linking users’ personality dimensions with their design preferences to shape the design of an interface. It is assumed that such design may effectively promote users’ satisfaction with the service. A total of 87 participants were used to design the UI for certain personality types, and 50 students were used to evaluate their satisfaction with the UI. The results that UI designed based on the users’ personality characteristics helped to stimulate their satisfaction in a mobile learning context. This study offers a new way for customizing the design of the interface based on the correlational link between individuals’ preferences and the structure of personality characteristics.

Suggested Citation

  • Samer Muthana Sarsam & Hosam Al-Samarraie, 2018. "A First Look at the Effectiveness of Personality Dimensions in Promoting Users’ Satisfaction With the System," SAGE Open, , vol. 8(2), pages 21582440187, April.
    • Handle: RePEc:sae:sagope:v:8:y:2018:i:2:p:2158244018769125
    DOI: 10.1177/2158244018769125
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    Cited by:

    1. Alzahrani, Ahmed Ibrahim & Sarsam, Samer Muthana & Al-Samarraie, Hosam & Alblehai, Fahad, 2023. "Exploring the sentimental features of rumor messages and investors' intentions to invest," International Review of Economics & Finance, Elsevier, vol. 87(C), pages 433-444.

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