IDEAS home Printed from https://ideas.repec.org/a/sae/padigm/v3y1999i2p49-56.html
   My bibliography  Save this article

Seeking Word of Mouth: An Empirical Investigation of Consumer Motivations

Author

Listed:
  • Prashant Mishra
  • Vasant G. Kondalkar
  • Ankit Singh

Abstract

The underlying purchase motives behind any purchase decision have always attracted the attention of researchers in the field of consumer psychology. The effect of word-of-mouth on consumers' purchase decision is one such area of interest which has remained under scruitinity of researchers for long. However, with significant changes in the socio-economic and sociocultural environment of Indian markets it has become imperative to look into the is issue of word-of-mouth's effect on decision making afresh. The present study attempted to do the same and yielded significant results. It was found that qualities and benefits of word of-mouth are very much similar across various demographic groups with some differences in preferences.

Suggested Citation

  • Prashant Mishra & Vasant G. Kondalkar & Ankit Singh, 1999. "Seeking Word of Mouth: An Empirical Investigation of Consumer Motivations," Paradigm, , vol. 3(2), pages 49-56, July.
    • Handle: RePEc:sae:padigm:v:3:y:1999:i:2:p:49-56
    DOI: 10.1177/0971890719990208
    as

    Download full text from publisher

    File URL: https://journals.sagepub.com/doi/10.1177/0971890719990208
    Download Restriction: no
    File URL: https://libkey.io/10.1177/0971890719990208?utm_source=ideas
    LibKey link: if access is restricted and if your library uses this service, LibKey will redirect you to where you can use your library subscription to access this item
    ---><---

    Citations

    Citations are extracted by the CitEc Project, subscribe to its RSS feed for this item.
    as


    Cited by:

    1. Brinder S. Saigal & Bikram Jit Singh Mann & Rashmi Mann, 2010. "Comparative Analysis of Sources and Drivers of Information Search Behaviour of the UK and India," Management and Labour Studies, XLRI Jamshedpur, School of Business Management & Human Resources, vol. 35(2), pages 169-188, May.

    More about this item

    Statistics

    Access and download statistics

    Corrections

    All material on this site has been provided by the respective publishers and authors. You can help correct errors and omissions. When requesting a correction, please mention this item's handle: RePEc:sae:padigm:v:3:y:1999:i:2:p:49-56. See general information about how to correct material in RePEc.

    If you have authored this item and are not yet registered with RePEc, we encourage you to do it here. This allows to link your profile to this item. It also allows you to accept potential citations to this item that we are uncertain about.

    We have no bibliographic references for this item. You can help adding them by using this form .

    If you know of missing items citing this one, you can help us creating those links by adding the relevant references in the same way as above, for each refering item. If you are a registered author of this item, you may also want to check the "citations" tab in your RePEc Author Service profile, as there may be some citations waiting for confirmation.

    For technical questions regarding this item, or to correct its authors, title, abstract, bibliographic or download information, contact: SAGE Publications (email available below). General contact details of provider: .

    Please note that corrections may take a couple of weeks to filter through the various RePEc services.

    IDEAS is a RePEc service. RePEc uses bibliographic data supplied by the respective publishers.