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Delineating the Exchange Environment of Handicraft Industry from Market Space to Marketplace: An Inclusive Map for RURBAN Development

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  • Indrajit Ghosal
  • Bikram Prasad
  • Mukti Prakash Behera

Abstract

India is one of the significant merchants of handicrafts and handloom to the world arcade. From economic standpoint, the sector is important in terms of foreign exchange that it earns, aided by low investments and increased value addition. As per the latest estimates available, there are more than 23 million handloom and handicraft artisans in India now, constantly engaged in growth of Indian handicraft and handloom industry. In addition to maintaining the aristocracy, handicraft goods provide primary maintenance to the nation’s tremendous number of rural citizens. However, these goods’ contemporary markets are slowly collapsing. A big number of examines are evident of this datum. Major factors attributed to this can be due to lack of sales promotions and exposure. This study will excavate out the public opinion through an empirical approach. Implied findings of this investigation will strongly advocate the policy level implication as well as managerial governance to boost the promotion of handicraft through online sales and e-commerce platform through the development of RURBAN centres. Besides these, the researches will uniquely pistil ate out the unique value creation of Indian handicraft industry to a global platform.

Suggested Citation

  • Indrajit Ghosal & Bikram Prasad & Mukti Prakash Behera, 2020. "Delineating the Exchange Environment of Handicraft Industry from Market Space to Marketplace: An Inclusive Map for RURBAN Development," Paradigm, , vol. 24(2), pages 133-148, December.
    • Handle: RePEc:sae:padigm:v:24:y:2020:i:2:p:133-148
    DOI: 10.1177/0971890720959533
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    References listed on IDEAS

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    1. Rohit Yadav & Tripti Mahara, 2019. "Factors Affecting E-Commerce Adoption by Handicraft SMEs of India," Journal of Electronic Commerce in Organizations (JECO), IGI Global, vol. 17(4), pages 44-57, October.
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    Cited by:

    1. Rinku, 2023. "Wage determinants of creative industry workers: A quantile regression analysis of traditional Indian embroidery (chikankari) industry workers of Lucknow," Regional Science Policy & Practice, Wiley Blackwell, vol. 15(5), pages 1008-1018, June.
    2. Michael Schwind & Uwe Altrock, 2023. "Negotiating Land in Rurban Bengaluru, South India," Sustainability, MDPI, vol. 15(3), pages 1-17, February.

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