Benchmarking on HR Scorecard in the Hospitality Industry

The hospitality industry in India has earned a good name and carved its niche internationally on account of the world class accommodation services provided by the Indian hotels. The credit of this skyrocketing growth goes to the emergence of Indian hotel chains and the entrance of global players thereof. The competition has ensured quality fast and efficient service and professional approach at the most reasonable costs. These Indian hotel chains have spread their branches in the major tourist destinations in India as well as abroad. This feature has not only increased the tourist traffic but also offered the existing tourists varied and nice accommodation options. One of the leading Indian hotel chains is Taj Group of hotels, Oberoi Group of Hotels, ITC Welcomgroup Hotels and Leela Hotels. The present study was to analyze the performance of strategic business units of Taj Group of Hotels. An analysis of HR Scorecard of these SBUs (Luxury, Business and Leisure) were done, with specific reference to financial perspectives. The purpose of HR scorecard on financial perspective is to Maximize Human Capital and minimize HR Costs. This was calculated with the help of financial ratios and the conclusions were drawn. The same analysis was also done for competitors (Oberoi and Leela). Based on the findings, the company's performance was benchmarked with that of the competitors.