IDEAS home Printed from https://ideas.repec.org/a/sae/jouent/v4y1995i1p49-69.html
   My bibliography  Save this article

Gateways to Market Entry

Author

Listed:
  • Haider Ali

    (Imperial Management School, London, UK)

Abstract

This paper explores the role of network usage, by the start-up self- employed, as a means of attracting customers. Following the theoretical rationale developed here, the network need only be used by business owners who sell goods/services which entail customer-perceived risk. For others, it may be possible to gain market entry by selling to people the business owner does not know—'outsiders'. Apartfrom its implications for future research, this study may be of utility for those involved in the training of people starting micro-businesses and the start-up setf-employed. The theoretical grounding of the study may have implications for similar enquiries across national and cultural boundaries.

Suggested Citation

  • Haider Ali, 1995. "Gateways to Market Entry," Journal of Entrepreneurship and Innovation in Emerging Economies, Entrepreneurship Development Institute of India, vol. 4(1), pages 49-69, March.
  • Handle: RePEc:sae:jouent:v:4:y:1995:i:1:p:49-69
    DOI: 10.1177/097135579500400104
    as

    Download full text from publisher

    File URL: https://journals.sagepub.com/doi/10.1177/097135579500400104
    Download Restriction: no

    File URL: https://libkey.io/10.1177/097135579500400104?utm_source=ideas
    LibKey link: if access is restricted and if your library uses this service, LibKey will redirect you to where you can use your library subscription to access this item
    ---><---

    Citations

    Citations are extracted by the CitEc Project, subscribe to its RSS feed for this item.
    as


    Cited by:

    1. Matthews, Russell S. & Chalmers, Dominic M. & Fraser, Simon S., 2018. "The intersection of entrepreneurship and selling: An interdisciplinary review, framework, and future research agenda," Journal of Business Venturing, Elsevier, vol. 33(6), pages 691-719.

    More about this item

    Statistics

    Access and download statistics

    Corrections

    All material on this site has been provided by the respective publishers and authors. You can help correct errors and omissions. When requesting a correction, please mention this item's handle: RePEc:sae:jouent:v:4:y:1995:i:1:p:49-69. See general information about how to correct material in RePEc.

    If you have authored this item and are not yet registered with RePEc, we encourage you to do it here. This allows to link your profile to this item. It also allows you to accept potential citations to this item that we are uncertain about.

    We have no bibliographic references for this item. You can help adding them by using this form .

    If you know of missing items citing this one, you can help us creating those links by adding the relevant references in the same way as above, for each refering item. If you are a registered author of this item, you may also want to check the "citations" tab in your RePEc Author Service profile, as there may be some citations waiting for confirmation.

    For technical questions regarding this item, or to correct its authors, title, abstract, bibliographic or download information, contact: SAGE Publications (email available below). General contact details of provider: http://www.ediindia.org/ .

    Please note that corrections may take a couple of weeks to filter through the various RePEc services.

    IDEAS is a RePEc service. RePEc uses bibliographic data supplied by the respective publishers.