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Life Insurance Industry Agent’s Attrition: A Game Changer for Insurance Business

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  • Neha Chhabra Roy
  • N. G. Roy

Abstract

Insurance industry of any country acts as the backbone of its financial risk management system. Although two-thirds of the insurance business in India is carried out through individual agents, recent trends show significant attrition among them. The central argument in this article revolves around identifying the drivers responsible for individual agent’s attrition in India. The methodology used for this factor identification was based on extensive literature review and further validation through a primary survey of the stakeholders in the insurance sector. A conceptual model is also proposed for mitigation of agent’s attrition.

Suggested Citation

  • Neha Chhabra Roy & N. G. Roy, 2022. "Life Insurance Industry Agent’s Attrition: A Game Changer for Insurance Business," Global Business Review, International Management Institute, vol. 23(2), pages 426-439, April.
    • Handle: RePEc:sae:globus:v:23:y:2022:i:2:p:426-439
    DOI: 10.1177/0972150919861452
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    References listed on IDEAS

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    1. Marcel Gérard & Frédéric Verscueren, 2002. "Finance, uncertainty and investment: assessing the gains and losses of a generalized non linear structural approach using Belgian panel data," Working Paper Research 26, National Bank of Belgium.
    2. Suman Pathak & Vibhuti Tripathi, 2010. "Sales Force Turnover: An Exploratory Study of the Indian Insurance Sector," Management, University of Primorska, Faculty of Management Koper, vol. 5(1), pages 003-019.
    Full references (including those not matched with items on IDEAS)

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