IDEAS home Printed from https://ideas.repec.org/a/sae/evarev/v13y1989i5p550-556.html
   My bibliography  Save this article

Attitude Change

Author

Listed:
  • Janet H. Senf

    (University of Arizona)

  • Mikel Aickin

    (University of Arizona)

  • Kay A. Bauman

    (University of Arizona)

  • James R. Allender

    (University of Arizona)

Abstract

Measurement of attitudes before and after an educational intervention generally reflects both the impact of the session and the fact that the best predictor of attitudes after the session are attitudes before the session. Statistics currently available provide contradictory information; both measures of association and measures of difference are statistically significant. Current tests of the significance of change either have restrictive assumptions or do not take into account people who do not change. A new measure is proposed which incorporates information on amount and direction of change. Delta is calculated from a contingency table of the pre-and postmeasurements. It ranges from + 1, signifying that everyone changed in one direction to -1, that is, everyone changed in the opposite direction, and becomes 0 when there is perfect correlation in scores or equal change in both directions. Delta is useful in assessing which attitudes have been most influenced by the educational intervention.

Suggested Citation

  • Janet H. Senf & Mikel Aickin & Kay A. Bauman & James R. Allender, 1989. "Attitude Change," Evaluation Review, , vol. 13(5), pages 550-556, October.
    • Handle: RePEc:sae:evarev:v:13:y:1989:i:5:p:550-556
    DOI: 10.1177/0193841X8901300506
    as

    Download full text from publisher

    File URL: https://journals.sagepub.com/doi/10.1177/0193841X8901300506
    Download Restriction: no
    File URL: https://libkey.io/10.1177/0193841X8901300506?utm_source=ideas
    LibKey link: if access is restricted and if your library uses this service, LibKey will redirect you to where you can use your library subscription to access this item
    ---><---

    More about this item

    Statistics

    Access and download statistics

    Corrections

    All material on this site has been provided by the respective publishers and authors. You can help correct errors and omissions. When requesting a correction, please mention this item's handle: RePEc:sae:evarev:v:13:y:1989:i:5:p:550-556. See general information about how to correct material in RePEc.

    If you have authored this item and are not yet registered with RePEc, we encourage you to do it here. This allows to link your profile to this item. It also allows you to accept potential citations to this item that we are uncertain about.

    We have no bibliographic references for this item. You can help adding them by using this form .

    If you know of missing items citing this one, you can help us creating those links by adding the relevant references in the same way as above, for each refering item. If you are a registered author of this item, you may also want to check the "citations" tab in your RePEc Author Service profile, as there may be some citations waiting for confirmation.

    For technical questions regarding this item, or to correct its authors, title, abstract, bibliographic or download information, contact: SAGE Publications (email available below). General contact details of provider: .

    Please note that corrections may take a couple of weeks to filter through the various RePEc services.

    IDEAS is a RePEc service. RePEc uses bibliographic data supplied by the respective publishers.