Unraveling opportunism in platform-mediated work within the Nordic working life model: An institutional complexity perspective

The Nordic working life model (NWLM) promotes ‘good work’ on societal and workplace levels. However, this model is now challenged by emerging business models in the platform economy. This study investigates how digital labor platforms respond to conflicting institutional logics and how platform-mediated work intervenes with the inherent logic of the NWLM. The authors examine platform business strategies and their implications for working environment regulations, co-determination, and collective bargaining. Empirical data comprising 50 interviews with food delivery workers, platform managers, union representatives, employer association representatives, and occupational health and safety regulators from the Norwegian Labor Inspection Authority were analyzed by applying institutional complexity as a theoretical framework. The findings illustrate that a high degree of institutional complexity provides companies with discretionary space, which they utilize to achieve legitimacy and competitive advantages. The authors introduce the term institutional opportunism to describe how adaptation is performed. The study reveals that the platform economy, characterized by workers with limited experience of and knowledge about working life and strong market pressures, poses a challenge to the NWLM.