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Place Wars: New Realities of the 1990s

Author

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  • Donald Haider

    (Northwestern University)

Abstract

In a world economy, every place competes against every other place (city, county, region, state, and nation). The competitive advantages places pursue change over time and due to circumstances: jobs, plants, investment tourists, specific industries, sports teams, and better quality of life. In this competition, marketing is emerging as the driving force in how places position themselves in the marketplace as sellers of products to serve customers' (buyers') needs and wants. As marketing has become the integrative function of modern business (customer orientation-everyone sells), its application to place improvement is only now becoming better appreciated.

Suggested Citation

  • Donald Haider, 1992. "Place Wars: New Realities of the 1990s," Economic Development Quarterly, , vol. 6(2), pages 127-134, May.
  • Handle: RePEc:sae:ecdequ:v:6:y:1992:i:2:p:127-134
    DOI: 10.1177/089124249200600202
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    Cited by:

    1. Matjaž Uršič & Blaž Križnik, 2012. "Comparing urban renewal in Barcelona and Seoul—urban management in conditions of competition among global cities," Asia Europe Journal, Springer, vol. 10(1), pages 21-39, May.
    2. Paschou, Eleni & Metaxas, Theodore, 2013. "Branding Stockholm," MPRA Paper 48118, University Library of Munich, Germany.

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