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The differential effects of integral pride and gratitude on divergent moral judgment for the self versus others

Author

Listed:
  • Felix Septianto

    (The University of Queensland, St Lucia QLD, Australia)

  • Fandy Tjiptono

    (Victoria University of Wellington, Wellington, New Zealand)

  • Denni Arli

    (University of Minnesota Duluth, Duluth, MN, USA)

  • Jian-Min (James) Sun

    (Renmin University, Beijing, China)

Abstract

Individuals tend to have divergent moral judgment when judging oneself versus others, which is termed moral hypocrisy. While prior research has examined different factors that might influence moral hypocrisy, there are limited insights on the influences of different, discrete emotions. The present research seeks to address this gap and examines the differential influences of pride and gratitude on moral hypocrisy. Results of a pilot study and three main studies demonstrate that pride (but not gratitude) leads to moral hypocrisy. These effects are replicated across different cases of questionable behaviors and prosocial behaviors in a team setting. More importantly, this research identifies one mechanism that potentially explains this effect—the appraisal of self-other similarity. The findings of this research thus provide empirical evidence that distinct emotions arising from an organizational setting can differentially influence moral hypocrisy and offer practical implications. JEL Classification: C91, D23, D91

Suggested Citation

  • Felix Septianto & Fandy Tjiptono & Denni Arli & Jian-Min (James) Sun, 2022. "The differential effects of integral pride and gratitude on divergent moral judgment for the self versus others," Australian Journal of Management, Australian School of Business, vol. 47(3), pages 579-594, August.
    • Handle: RePEc:sae:ausman:v:47:y:2022:i:3:p:579-594
    DOI: 10.1177/03128962211062644
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    More about this item

    Keywords

    Gratitude; pride; positive emotion; moral hypocrisy; self-other similarity;
    All these keywords.

    JEL classification:

    • C91 - Mathematical and Quantitative Methods - - Design of Experiments - - - Laboratory, Individual Behavior
    • D23 - Microeconomics - - Production and Organizations - - - Organizational Behavior; Transaction Costs; Property Rights
    • D91 - Microeconomics - - Micro-Based Behavioral Economics - - - Role and Effects of Psychological, Emotional, Social, and Cognitive Factors on Decision Making

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