IDEAS home Printed from https://ideas.repec.org/a/sae/ausman/v47y2022i3p579-594.html

The differential effects of integral pride and gratitude on divergent moral judgment for the self versus others

Author

Listed:
  • Felix Septianto

    (The University of Queensland, St Lucia QLD, Australia)

  • Fandy Tjiptono

    (Victoria University of Wellington, Wellington, New Zealand)

  • Denni Arli

    (University of Minnesota Duluth, Duluth, MN, USA)

  • Jian-Min (James) Sun

    (Renmin University, Beijing, China)

Abstract

Individuals tend to have divergent moral judgment when judging oneself versus others, which is termed moral hypocrisy. While prior research has examined different factors that might influence moral hypocrisy, there are limited insights on the influences of different, discrete emotions. The present research seeks to address this gap and examines the differential influences of pride and gratitude on moral hypocrisy. Results of a pilot study and three main studies demonstrate that pride (but not gratitude) leads to moral hypocrisy. These effects are replicated across different cases of questionable behaviors and prosocial behaviors in a team setting. More importantly, this research identifies one mechanism that potentially explains this effect—the appraisal of self-other similarity. The findings of this research thus provide empirical evidence that distinct emotions arising from an organizational setting can differentially influence moral hypocrisy and offer practical implications. JEL Classification: C91, D23, D91

Suggested Citation

  • Felix Septianto & Fandy Tjiptono & Denni Arli & Jian-Min (James) Sun, 2022. "The differential effects of integral pride and gratitude on divergent moral judgment for the self versus others," Australian Journal of Management, Australian School of Business, vol. 47(3), pages 579-594, August.
    • Handle: RePEc:sae:ausman:v:47:y:2022:i:3:p:579-594
    DOI: 10.1177/03128962211062644
    as

    Download full text from publisher

    File URL: https://journals.sagepub.com/doi/10.1177/03128962211062644
    Download Restriction: no
    File URL: https://libkey.io/10.1177/03128962211062644?utm_source=ideas
    LibKey link: if access is restricted and if your library uses this service, LibKey will redirect you to where you can use your library subscription to access this item
    ---><---

    References listed on IDEAS

    as
    1. Dirk Lindebaum & Deanna Geddes & Yiannis Gabriel, 2017. "Moral Emotions and Ethics in Organisations: Introduction to the Special Issue," Journal of Business Ethics, Springer, vol. 141(4), pages 645-656, April.
    2. Karen Page Winterich & Kelly L. Haws, 2011. "Helpful Hopefulness: The Effect of Future Positive Emotions on Consumption," Journal of Consumer Research, Journal of Consumer Research Inc., vol. 38(3), pages 505-524.
    3. Wei Xiao & Qing Wu & Qun Yang & Liang Zhou & Yuan Jiang & Jiaxi Zhang & Danmin Miao & Jiaxi Peng, 2015. "Moral Hypocrisy on the Basis of Construal Level: To Be a Utilitarian Personal Decision Maker or to Be a Moral Advisor?," PLOS ONE, Public Library of Science, vol. 10(2), pages 1-13, February.
    4. Lerner, Jennifer & Han, Seunghee & Keltner, Dacher, 2007. "Feelings and Consumer Decision Making: Extending the Appraisal-Tendency Framework," Scholarly Articles 37143006, Harvard Kennedy School of Government.
    5. Kristina Haberstroh & Ulrich R. Orth & Stefan Hoffmann & Berit Brunk, 2017. "Consumer Response to Unethical Corporate Behavior: A Re-Examination and Extension of the Moral Decoupling Model," Journal of Business Ethics, Springer, vol. 140(1), pages 161-173, January.
    6. Rustichini, Aldo & Villeval, Marie Claire, 2014. "Moral hypocrisy, power and social preferences," Journal of Economic Behavior & Organization, Elsevier, vol. 107(PA), pages 10-24.
    7. Nitika Garg, 2019. "Misery wants control: The roles of helplessness and choice in the sadness–consumption relationship," Australian Journal of Management, Australian School of Business, vol. 44(3), pages 407-424, August.
    8. C. Batson & Elizabeth Collins & Adam Powell, 2006. "‘Doing Business After the Fall: The Virtue of Moral Hypocrisy’," Journal of Business Ethics, Springer, vol. 66(4), pages 321-335, July.
    9. Hao Kong & Warren CK Chiu & Humphrey KW Leung, 2019. "Building creative self-efficacy via learning goal orientation, creativity job requirement, and team learning behavior: The key to employee creativity," Australian Journal of Management, Australian School of Business, vol. 44(3), pages 443-461, August.
    Full references (including those not matched with items on IDEAS)

    Most related items

    These are the items that most often cite the same works as this one and are cited by the same works as this one.
    1. Septianto, Felix & Kemper, Joya A. & Chiew, Tung Moi, 2020. "The interactive effects of emotions and numerical information in increasing consumer support to conservation efforts," Journal of Business Research, Elsevier, vol. 110(C), pages 445-455.
    2. Li Yan & Hean Tat Keh & Kyle B. Murray, 2024. "Feeling the values: How pride and awe differentially enhance consumers’ sustainable behavioral intentions," Journal of the Academy of Marketing Science, Springer, vol. 52(1), pages 75-96, January.
    3. Paramita, Widya & Septianto, Felix & Winahjoe, Sari & Purwanto, B.M. & Candra, Ika Diyah, 2020. "Sharing is (not) caring? The interactive effects of power and psychological distance on tolerance of unethical behavior," Australasian marketing journal, Elsevier, vol. 28(3), pages 42-49.
    4. Gantner, Anita & Horn, Kristian & Kerschbamer, Rudolf, 2016. "Fair and efficient division through unanimity bargaining when claims are subjective," Journal of Economic Psychology, Elsevier, vol. 57(C), pages 56-73.
    5. Ubeda, Paloma, 2014. "The consistency of fairness rules: An experimental study," Journal of Economic Psychology, Elsevier, vol. 41(C), pages 88-100.
    6. Septianto, Felix, 2017. "Work more and indulge more: Exploring the self-licensing effect of hard work on likelihood to purchase hedonic products," Journal of Retailing and Consumer Services, Elsevier, vol. 34(C), pages 235-239.
    7. Steven J. Stanton & Crystal Reeck & Scott A. Huettel & Kevin S. LaBar, 2014. "Effects of induced moods on economic choices," Judgment and Decision Making, Society for Judgment and Decision Making, vol. 9(2), pages 167-175, March.
    8. Oana Matilda SABIE & Ana-Maria Iulia ŞANTA & Cătălina Oana DUMITRESCU & Anca Georgeta LUȚAN (PETRE), 2020. "Ethics in Organizations – a Key-Value Making A Difference," Proceedings of Administration and Public Management International Conference, Research Centre in Public Administration and Public Services, Bucharest, Romania, vol. 16(1), pages 79-82, October.
    9. Yu, Heyao & Legendre, Tiffany S. & Ma, Jing, 2021. "We stand by our brand: Consumers’ post-food safety crisis purchase intention and moral reasoning," Journal of Business Research, Elsevier, vol. 132(C), pages 79-87.
    10. Li, Xinwei & Tse, Ying Kei & Bu, Xiangzhi, 2025. "Examining corporate social irresponsibility in manufacturing: An eye-tracking study of social media news," International Journal of Production Economics, Elsevier, vol. 281(C).
    11. Traub, Stefan & Schwaninger, Manuel & Paetzel, Fabian & Neuhofer, Sabine, 2023. "Evidence on need-sensitive giving behavior: An experimental approach to the acknowledgment of needs," Journal of Behavioral and Experimental Economics (formerly The Journal of Socio-Economics), Elsevier, vol. 105(C).
    12. Lin, Guyang & Li, Mimi & Xing, Yuqing & Guo, Fumei & Lin, Pearl M.C., 2023. "The contagion effect on children's consumption decision," Annals of Tourism Research, Elsevier, vol. 103(C).
    13. Michiel Vries & Iwona Sobis, 2014. "Reluctant Reforms: The Case of Kazakhstan," Public Organization Review, Springer, vol. 14(2), pages 139-157, June.
    14. Bicchieri, Cristina & Dimant, Eugen & Gächter, Simon & Nosenzo, Daniele, 2022. "Social proximity and the erosion of norm compliance," Games and Economic Behavior, Elsevier, vol. 132(C), pages 59-72.
    15. DeSteno, David & Li, Ye & Dickens, Leah & Lerner, Jennifer, 2014. "Gratitude: A Tool for Reducing Economic Impatience," Scholarly Articles 12185844, Harvard Kennedy School of Government.
    16. Charness, Gary & Gneezy, Uri & Rasocha, Vlastimil, 2021. "Experimental methods: Eliciting beliefs," Journal of Economic Behavior & Organization, Elsevier, vol. 189(C), pages 234-256.
    17. Brodeur, Abel & Wright, Taylor, 2019. "Terrorism, immigration and asylum approval," Journal of Economic Behavior & Organization, Elsevier, vol. 168(C), pages 119-131.
    18. Brooks, Alison Wood & Schroeder, Juliana & Risen, Jane L. & Gino, Francesca & Galinsky, Adam D. & Norton, Michael I. & Schweitzer, Maurice E., 2016. "Don’t stop believing: Rituals improve performance by decreasing anxiety," Organizational Behavior and Human Decision Processes, Elsevier, vol. 137(C), pages 71-85.
    19. Odou, Philippe & Schill, Marie, 2020. "How anticipated emotions shape behavioral intentions to fight climate change," Journal of Business Research, Elsevier, vol. 121(C), pages 243-253.
    20. Matt Baucum & Heather Rosoff & Richard John & William Burns & Paul Slovic, 2018. "Modeling public responses to soft-target transportation terror," Environment Systems and Decisions, Springer, vol. 38(2), pages 239-249, June.

    More about this item

    Keywords

    ;
    ;
    ;
    ;
    ;

    JEL classification:

    • C91 - Mathematical and Quantitative Methods - - Design of Experiments - - - Laboratory, Individual Behavior
    • D23 - Microeconomics - - Production and Organizations - - - Organizational Behavior; Transaction Costs; Property Rights
    • D91 - Microeconomics - - Micro-Based Behavioral Economics - - - Role and Effects of Psychological, Emotional, Social, and Cognitive Factors on Decision Making

    Statistics

    Access and download statistics

    Corrections

    All material on this site has been provided by the respective publishers and authors. You can help correct errors and omissions. When requesting a correction, please mention this item's handle: RePEc:sae:ausman:v:47:y:2022:i:3:p:579-594. See general information about how to correct material in RePEc.

    If you have authored this item and are not yet registered with RePEc, we encourage you to do it here. This allows to link your profile to this item. It also allows you to accept potential citations to this item that we are uncertain about.

    If CitEc recognized a bibliographic reference but did not link an item in RePEc to it, you can help with this form .

    If you know of missing items citing this one, you can help us creating those links by adding the relevant references in the same way as above, for each refering item. If you are a registered author of this item, you may also want to check the "citations" tab in your RePEc Author Service profile, as there may be some citations waiting for confirmation.

    For technical questions regarding this item, or to correct its authors, title, abstract, bibliographic or download information, contact: SAGE Publications (email available below). General contact details of provider: http://www.agsm.edu.au .

    Please note that corrections may take a couple of weeks to filter through the various RePEc services.

    IDEAS is a RePEc service. RePEc uses bibliographic data supplied by the respective publishers.