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Moving from Monologue to Dialogue to Collaboration: The Three Layers of Public Diplomacy

Author

Listed:
  • Geoffrey Cowan

    (University of Southern California)

  • Amelia Arsenault

    (University of Southern California)

Abstract

For a number of years, commentators and professionals have noted that effective public diplomacy requires that state and private actors communicate with the people of other nations by moving from monologue to dialogue. This article argues that both monologue and dialogue are essential public diplomacy tools and that collaboration is a third layer of public diplomacy that should also be examined. Collaboration, defined in this article as initiatives that feature cross-national participation in a joint venture or project with a clearly defined goal, may in certain instances be a more effective public diplomacy technique than either monologue or dialogue. By examining related social science research, this article seeks to start a systematic examination of the circumstances in which each of these three layers of public diplomacy—monologue, dialogue, and collaboration—is most appropriate.

Suggested Citation

  • Geoffrey Cowan & Amelia Arsenault, 2008. "Moving from Monologue to Dialogue to Collaboration: The Three Layers of Public Diplomacy," The ANNALS of the American Academy of Political and Social Science, , vol. 616(1), pages 10-30, March.
    • Handle: RePEc:sae:anname:v:616:y:2008:i:1:p:10-30
    DOI: 10.1177/0002716207311863
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    Citations

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    Cited by:

    1. Willow F. Williamson, 2022. "Claiming change and tradition in the United Arab Emirates: women’s empowerment as a public diplomacy strategy," Place Branding and Public Diplomacy, Palgrave Macmillan, vol. 18(4), pages 335-345, December.
    2. Phillip Arceneaux & Lindsey M. Bier, 2022. "Cultural considerations and rigorous qualitative methods in public diplomacy research," Place Branding and Public Diplomacy, Palgrave Macmillan, vol. 18(3), pages 228-239, September.
    3. Carla Cabrera Cuadrado, 2024. "The purpose of Spain’s PD: a golden circle of public diplomacy analysis," Place Branding and Public Diplomacy, Palgrave Macmillan, vol. 20(1), pages 86-96, March.
    4. Andrea Pavón-Guinea, 2024. "Conflict, power, and difference in dialogue: a conversation between public diplomacy and positioning theory," Place Branding and Public Diplomacy, Palgrave Macmillan, vol. 20(1), pages 44-54, March.
    5. Ilan Manor & Ronit Kampf, 2022. "Digital Nativity and Digital Diplomacy: Exploring Conceptual Differences Between Digital Natives and Digital Immigrants," Global Policy, London School of Economics and Political Science, vol. 13(4), pages 442-457, September.
    6. B. Theo Mazumdar, 2024. "Digital diplomacy: Internet-based public diplomacy activities or novel forms of public engagement?," Place Branding and Public Diplomacy, Palgrave Macmillan, vol. 20(1), pages 24-43, March.
    7. Andrea Häuptli & Daniel Vogler, 2024. "Assessing the leeway of state-led strategic communication abroad: a comparison of news coverage on Austria, Germany, and Switzerland in Arabic," Place Branding and Public Diplomacy, Palgrave Macmillan, vol. 20(1), pages 12-23, March.
    8. Simon Mark, 2022. "New Zealand’s public diplomacy in the Pacific: a reset, or more of the same?," Place Branding and Public Diplomacy, Palgrave Macmillan, vol. 18(2), pages 105-112, June.

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