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Entrepreneurial Perceptions and Intentions: An empirical survey of Students in the Faculty of Commerce at Great Zimbabwe University, Zimbabwe

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  • Mudondo Chenjerai David

Abstract

This research paper sought to investigate the entrepreneurial perceptions and intentions of students in the faculty of commerce at Great Zimbabwe University using a descriptive research design. The perceived role of education as a predictor of entrepreneurial intention and the influence of contextual factors such as family and social background on students’ career choice were further investigated. A structured questionnaire was administered to collect primary data from a sample of 300 respondents purposefully selected.The findings revealed that the majority of students have positive attitudes towards entrepreneurship and hold a positive perceived image towards entrepreneurs and in turn harbour clear and substantial entrepreneurial intentions after graduating. The study also revealed that the introduction of entrepreneurship education in the university curriculum has increased students’ awareness and interest in undertaking entrepreneurship as a career whilst the influence of the family background and one’s socialization has been noted as being moderately significant in shaping students entrepreneurial intentions.

Suggested Citation

  • Mudondo Chenjerai David, 2014. "Entrepreneurial Perceptions and Intentions: An empirical survey of Students in the Faculty of Commerce at Great Zimbabwe University, Zimbabwe," International Journal of Management Sciences, Research Academy of Social Sciences, vol. 2(1), pages 1-11.
    • Handle: RePEc:rss:jnljms:v2i1p1
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    References listed on IDEAS

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    1. Robert Ronstadt, 1985. "The Educated Entrepreneurs: A New Era of Entrepreneurial Education is Beginning," Entrepreneurship Theory and Practice, , vol. 10(1), pages 7-23, July.
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