IDEAS home Printed from https://ideas.repec.org/a/rsr/supplm/v61y2013i2p185-195.html
   My bibliography  Save this article

The Price Policy of the Strategic Planning of the Enterprise

Author

Listed:
  • Cristian - Marian BARBU

    („ARTIFEX” University, Bucharest, Romania)

Abstract

This article emphasizes that in establishing the price policy of an enterprise, we must take into account an internal coherence, as the price is the means to cover costs and to determine rentability, and an external coherence, as the price is the expression of the way in which demand manifests itself and of the way the prices of the competition have their evolution We also need to specify the overall elements of the strategic management of the enterprise that make up the framework to conceive the price policy. We need therefore to monitor the main stages of the strategic planning of the activities of an enterprise. Depending on their size, on the market as well, we can adopt strategies at various hierarchical levels: corporative, strategic unit and product.

Suggested Citation

  • Cristian - Marian BARBU, 2013. "The Price Policy of the Strategic Planning of the Enterprise," Romanian Statistical Review Supplement, Romanian Statistical Review, vol. 61(2), pages 185-195, May.
  • Handle: RePEc:rsr:supplm:v:61:y:2013:i:2:p:185-195
    as

    Download full text from publisher

    File URL: http://www.revistadestatistica.ro/suplimente/2013/2_2013/srrs2_2013a28.pdf
    Download Restriction: no

    References listed on IDEAS

    as
    1. Hammoudeh, Shawkat & Malik, Farooq & McAleer, Michael, 2011. "Risk management of precious metals," The Quarterly Review of Economics and Finance, Elsevier, vol. 51(4), pages 435-441.
    2. Ulf Nielsson, 2009. "Measuring and regulating extreme risk," Journal of Financial Regulation and Compliance, Emerald Group Publishing, vol. 17(2), pages 156-171, May.
    3. Halbleib, Roxana & Pohlmeier, Winfried, 2012. "Improving the value at risk forecasts: Theory and evidence from the financial crisis," Journal of Economic Dynamics and Control, Elsevier, vol. 36(8), pages 1212-1228.
    4. Robert Sollis, 2009. "Value at risk: a critical overview," Journal of Financial Regulation and Compliance, Emerald Group Publishing, vol. 17(4), pages 398-414, November.
    5. repec:bbz:fcpbbr:v:4:y:2007:i:1:p:74-94 is not listed on IDEAS
    Full references (including those not matched with items on IDEAS)

    More about this item

    Keywords

    value; strategy; price policy; enterprise; objectives of the price policy;

    JEL classification:

    • L21 - Industrial Organization - - Firm Objectives, Organization, and Behavior - - - Business Objectives of the Firm

    Statistics

    Access and download statistics

    Corrections

    All material on this site has been provided by the respective publishers and authors. You can help correct errors and omissions. When requesting a correction, please mention this item's handle: RePEc:rsr:supplm:v:61:y:2013:i:2:p:185-195. See general information about how to correct material in RePEc.

    For technical questions regarding this item, or to correct its authors, title, abstract, bibliographic or download information, contact: (Adrian Visoiu). General contact details of provider: http://edirc.repec.org/data/stagvro.html .

    If you have authored this item and are not yet registered with RePEc, we encourage you to do it here. This allows to link your profile to this item. It also allows you to accept potential citations to this item that we are uncertain about.

    We have no references for this item. You can help adding them by using this form .

    If you know of missing items citing this one, you can help us creating those links by adding the relevant references in the same way as above, for each refering item. If you are a registered author of this item, you may also want to check the "citations" tab in your RePEc Author Service profile, as there may be some citations waiting for confirmation.

    Please note that corrections may take a couple of weeks to filter through the various RePEc services.

    IDEAS is a RePEc service hosted by the Research Division of the Federal Reserve Bank of St. Louis . RePEc uses bibliographic data supplied by the respective publishers.