The Price Policy of the Strategic Planning of the Enterprise
This article emphasizes that in establishing the price policy of an enterprise, we must take into account an internal coherence, as the price is the means to cover costs and to determine rentability, and an external coherence, as the price is the expression of the way in which demand manifests itself and of the way the prices of the competition have their evolution We also need to specify the overall elements of the strategic management of the enterprise that make up the framework to conceive the price policy. We need therefore to monitor the main stages of the strategic planning of the activities of an enterprise. Depending on their size, on the market as well, we can adopt strategies at various hierarchical levels: corporative, strategic unit and product.
Volume (Year): 61 (2013)
Issue (Month): 2 (May)
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