Quality of Products and Services, Factors with Major Impact on Tourism Activity
The valorization of a country, region or geographical area’s touristic patrimony implies the fact that minimum conditions regarding tourists’ journey, sojourn and qualitative free time spending should be provided. In essence, the combination of these elements offers tourists the highest satisfaction in a trip or holiday. In order to obtain differential advantage, service providers have to improve quality aiming to overcome the perceived quality of consumer expectations. For this purpose, organizations must identify: what are the main factors determinants of service quality, what are the customer expectations who want to acces services from the company provider, how consumers assesses company services compared to their expectations. We can say that compared to products quality, service quality is relative, as a matter of balance, meaning that it requires an approach on several levels, and his assessment is quite difficult to achieve and quantify.
Volume (Year): 60 (2012)
Issue (Month): 4 (November)
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