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CSR communication and its impact on corporate image

Author

Listed:
  • Vladimira Jurisova

    () (University of Ss. Cyril and Methodius in Trnava, Faculty of Mass Media Communication, Slovakia)

  • Katarina Durkova

    () (University of Ss. Cyril and Methodius in Trnava, Faculty of Mass Media Communication, Slovakia)

Abstract

The paper deals with CSR communication by means of internal and external tools and the impact it has on corporate identity. At present the issues of corporate social responsibility, i.e. voluntary integration of social and ecological interests into the daily activities and interactions with business partners, receive more and more attention. Many countries have started to cultivate their environment for this subject and at the same time they are being pushed forward by the public opinion. The customers are more demanding in terms of the products' quality, they search for eco-friendly products and are willing to put pressure on companies that are polluting the environment. That is why it is important for the companies to communicate about the corporate social responsibility. Communication and utilization of the individual internal and external tools for communicating corporate social responsibility currently have a great influence on the global corporate identity.

Suggested Citation

  • Vladimira Jurisova & Katarina Durkova, 2012. "CSR communication and its impact on corporate image," Review of Applied Socio-Economic Research, Pro Global Science Association, vol. 4(2), pages 145-149, Decembre.
  • Handle: RePEc:rse:wpaper:v:4:y:2012:i:2:p:145-149
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    File URL: http://reaser.eu/RePec/rse/wpaper/18_Jurisova_Durkova_Reaser4_145-149.pdf
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    Cited by:

    1. Laith Salman Alrubaiee & Sami Aladwan & Mahmoud Hussein Abu Joma & Wael Mohamed Idris & Saja Khater, 2017. "Relationship between Corporate Social Responsibility and Marketing Performance: The Mediating Effect of Customer Value and Corporate Image," International Business Research, Canadian Center of Science and Education, vol. 10(2), pages 104-123, February.

    More about this item

    Keywords

    corporate social responsibility; communications; internal tools; external tools; corporate identity; corporate image;

    JEL classification:

    • M14 - Business Administration and Business Economics; Marketing; Accounting; Personnel Economics - - Business Administration - - - Corporate Culture; Diversity; Social Responsibility

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