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  • Alhilal FURQAN

    (School of Housing, Building and Planning, Universiti Sains Malaysia, 11800 Penang, Malaysia)

  • Ahmad Puad MAT SOM

    (School of Housing, Building and Planning, Universiti Sains Malaysia, 11800 Penang, Malaysia)

  • Rosazman HUSSIN

    (School of Social Sciences, Universiti Malaysia Sabah, 88999 Kota Kinabalu, Sabah, Malaysia)


Green tourism is defined as environmentally friendly tourism activities with various focuses and meanings. In a broad term, green tourism is about being an environmentally friendly tourist or providing environmentally friendly tourist services. The green tourism concept would be highly appealing to tourism enterprises and operators owing to increasing governmental pressure to improve environmental performance by adopting effective and tangible environmental management techniques. Furthermore, achievement and promotion of internationally recognized environmental awards would be instrumental to the tourism enterprises in marketing their services. As a result, many concerned and responsible parties put forward recommendations for green tourism products to regulate tourism’s negative impacts. This conceptual paper attempts to discuss green tourism concept, green tourism certification and its processes as well explain the comparative approaches of green tourism in a few countries. Towards the end, by this green labeling, the industry can legitimately open up new areas for the more discriminating and wider range of the market, and tourists or visitors can enjoy the holiday they want with a clear conscience.

Suggested Citation

  • Alhilal FURQAN & Ahmad Puad MAT SOM & Rosazman HUSSIN, 2010. "pROMOTING GREEN TOURISM FOR FUTURE SUSTAINABILITY," Theoretical and Empirical Researches in Urban Management, Research Centre in Public Administration and Public Services, Bucharest, Romania, vol. 5(8(17)), pages 64-74, November.
  • Handle: RePEc:rom:terumm:v:5:y:2010:i:17:p:64-74

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    Cited by:

    1. Alina-Petronela HALLER, 2016. "Creșterea Și Dezvoltarea Prin Turismul Durabil În Zonele Rurale Ale Piețelor Următoare," ECONOMY AND SOCIOLOGY: Theoretical and Scientifical Journal, Socionet;Complexul Editorial "INCE", issue 2, pages 61-65.
    2. Selena Candia & Francesca Pirlone, 2021. "Tourism Environmental Impacts Assessment to Guide Public Authorities towards Sustainable Choices for the Post-COVID Era," Sustainability, MDPI, vol. 14(1), pages 1-16, December.
    3. Gina Ionela Butnaru & Alina Petronela Haller, 2017. "Perspective of Sustainable Rural Tourism in the United Kingdom of Great Britain and Northern Ireland (UK): Comparative Study of β and σ Convergence in the Economic Development Regions," Sustainability, MDPI, vol. 9(4), pages 1-22, March.
    4. Alina-Petronela HALLER, 2016. "Growth And Development Through Sustainable Tourism In Rural Areas Of Emerging Markets," ECONOMY AND SOCIOLOGY: Theoretical and Scientifical Journal, Socionet;Complexul Editorial "INCE", issue 2, pages 61-65.
    5. Dian Kagungan & Noverman Duadji & Intan Fitri Meutia & Devi Yulianti, 2020. "Governments’ approach on marine tourism industry policy," International Journal of Research in Business and Social Science (2147-4478), Center for the Strategic Studies in Business and Finance, vol. 9(7), pages 197-203, December.
    6. Kajol Karmoker & Feroz Ahmed, 2023. "Promoting Green Behavioral Intentions of the Tourists for the Growth of Sustainable Tourism Development in the Sundarbans of Bangladesh," International Journal of Business and Management, Canadian Center of Science and Education, vol. 17(1), pages 1-52, February.
    7. Aleksandar Grubor & Nikola Milicevic & Nenad Djokic, 2019. "Social-Psychological Determinants of Serbian Tourists’ Choice of Green Rural Hotels," Sustainability, MDPI, vol. 11(23), pages 1-13, November.
    8. Hui-Ju Wang, 2022. "Antecedents of behavioral intentions for green city tourists," Environment, Development and Sustainability: A Multidisciplinary Approach to the Theory and Practice of Sustainable Development, Springer, vol. 24(1), pages 377-398, January.
    9. Jeremy Buultjens & Iraj Ratnayake & Athula Gnanapala & Alexandru Mircea Nedelea, 2017. "Whale watching Tourism in Sri Lanka: Visitor Satisfaction and Behavioural Characteristics," Revista de turism - studii si cercetari in turism / Journal of tourism - studies and research in tourism, "Stefan cel Mare" University of Suceava, Romania, Faculty of Economics and Public Administration - Economy, Business Administration and Tourism Department., vol. 24(24), pages 1-8, December.

    More about this item


    green; tourism; certification; sustainability.;
    All these keywords.

    JEL classification:

    • L83 - Industrial Organization - - Industry Studies: Services - - - Sports; Gambling; Restaurants; Recreation; Tourism


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