The Role Of Urban Marketing In The Local Economic Development
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- Ruxandra Irina POPESCU & Razvan Andrei CORBOS, 2011. "Vienna`S Branding Campaign – Strategic Option For Developing Austria`S Capital In A Top Tourism Destination," Theoretical and Empirical Researches in Urban Management, Research Centre in Public Administration and Public Services, Bucharest, Romania, vol. 6(3), pages 43-60, August.
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Keywordscity development; urban strategy; city image; city identity;
- O18 - Economic Development, Innovation, Technological Change, and Growth - - Economic Development - - - Urban, Rural, Regional, and Transportation Analysis; Housing; Infrastructure
- L52 - Industrial Organization - - Regulation and Industrial Policy - - - Industrial Policy; Sectoral Planning Methods
- R00 - Urban, Rural, Regional, Real Estate, and Transportation Economics - - General - - - General
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