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Organizational Culture in Romanian Retail


  • Alicia-Georgiana ZALUPCA

    () (National School of Political and Administrative Studies, Romania)


This article aims to describe the organizational culture within one of Romania’s biggest retail chain. The organization is a German multinational retailer company that has opened more than 50 discounter stores all over Romania starting 2005. The management is German, but the store’s employees are Romanian. It was very hard to analyse the organizational culture within this company because of this cultural and linguistic difference. I had been working in the sales department and I had been caught in the middle by these two worlds several times. The methodology that has been used is a qualitative one; respectively the study case implies an explanation of the organizational culture’s components from a theoretical and a study case approach. Also, because of the daily activity I had used the participative observation method. By these means it will be raised the awareness and the need of the existence of the organizational culture within the organization.

Suggested Citation

  • Alicia-Georgiana ZALUPCA, 2017. "Organizational Culture in Romanian Retail," REVISTA DE MANAGEMENT COMPARAT INTERNATIONAL/REVIEW OF INTERNATIONAL COMPARATIVE MANAGEMENT, Faculty of Management, Academy of Economic Studies, Bucharest, Romania, vol. 18(1), pages 63-74, March.
  • Handle: RePEc:rom:rmcimn:v:18:y:2017:i:1:p:63-74

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    attachment; multinational company; multicultural environment; organizational culture; retail; retention.;

    JEL classification:

    • D23 - Microeconomics - - Production and Organizations - - - Organizational Behavior; Transaction Costs; Property Rights
    • F23 - International Economics - - International Factor Movements and International Business - - - Multinational Firms; International Business
    • M14 - Business Administration and Business Economics; Marketing; Accounting; Personnel Economics - - Business Administration - - - Corporate Culture; Diversity; Social Responsibility


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