IDEAS home Printed from
   My bibliography  Save this article

The Impact of a Managerial Model of Decision and Strategic Action Applied To the Companies from Mures County about Their Performance against the Competition


  • Alina Maria FÃRCA?

    () (The Bucharest University of Economic Studies, Romania)


Using the qualitative marketing research in the field of strategic management highlights the different levels of complexity of this activity, involving the use of methods and techniques applied in psychological and sociological investigations. In their case, the researcher has an active role in the effort to obtain qualitative nature information, with small samples and is structured based on a rigorous process of selection of the respondents. Qualitative researches of investigating the attitudes, motives and behaviour are based on communication techniques directly or indirectly, that include also the semi-directive depth interview that requires the establishment of an interview guide that includes both closed and open questions, the moderator may, however, intervene in the process and adapt the themes and sub-themes addressed according to respondents' answers. The present research contains an approach guide targeted to the impact it may have a managerial model of decision and strategic action on the performances of an organization in relation to competition.

Suggested Citation

  • Alina Maria FÃRCA?, 2016. "The Impact of a Managerial Model of Decision and Strategic Action Applied To the Companies from Mures County about Their Performance against the Competition," REVISTA DE MANAGEMENT COMPARAT INTERNATIONAL/REVIEW OF INTERNATIONAL COMPARATIVE MANAGEMENT, Faculty of Management, Academy of Economic Studies, Bucharest, Romania, vol. 17(3), pages 295-301, July.
  • Handle: RePEc:rom:rmcimn:v:17:y:2016:i:3:p:295-301

    Download full text from publisher

    File URL:
    Download Restriction: no

    More about this item


    strategy; performance; marketing research; analysis; managers.;

    JEL classification:

    • D70 - Microeconomics - - Analysis of Collective Decision-Making - - - General
    • L10 - Industrial Organization - - Market Structure, Firm Strategy, and Market Performance - - - General
    • L20 - Industrial Organization - - Firm Objectives, Organization, and Behavior - - - General
    • M51 - Business Administration and Business Economics; Marketing; Accounting; Personnel Economics - - Personnel Economics - - - Firm Employment Decisions; Promotions


    Access and download statistics


    All material on this site has been provided by the respective publishers and authors. You can help correct errors and omissions. When requesting a correction, please mention this item's handle: RePEc:rom:rmcimn:v:17:y:2016:i:3:p:295-301. See general information about how to correct material in RePEc.

    For technical questions regarding this item, or to correct its authors, title, abstract, bibliographic or download information, contact: (Marian Nastase). General contact details of provider: .

    If you have authored this item and are not yet registered with RePEc, we encourage you to do it here. This allows to link your profile to this item. It also allows you to accept potential citations to this item that we are uncertain about.

    We have no references for this item. You can help adding them by using this form .

    If you know of missing items citing this one, you can help us creating those links by adding the relevant references in the same way as above, for each refering item. If you are a registered author of this item, you may also want to check the "citations" tab in your RePEc Author Service profile, as there may be some citations waiting for confirmation.

    Please note that corrections may take a couple of weeks to filter through the various RePEc services.

    IDEAS is a RePEc service hosted by the Research Division of the Federal Reserve Bank of St. Louis . RePEc uses bibliographic data supplied by the respective publishers.