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Trust and E-Commerce in the Ukraine and Poland in the Eyes of Young Urban Professionals


  • Jacek WO NIAK

    () (University for Finance and Management in Warsaw, Poland)


The article seeks an explanation of the fact that an average Ukrainian's e-commerce expenses is almost three times as high as a Pole’s, measured as a percentage of their wallet. Based on statistical data from both these countries andsector reports, it is showed that technical, legal and organizational conditions fore-commerce are slightly worse in the Ukraine then they are in Poland and other EU countries. An e-questionnaire given to early adaptors of new technological trends – two groups of ca. 100 of young professionals from big cities in Poland and Ukraine, showed that the level of trust toward people met over the Internet is radically higher in the Ukraine than in Poland. The trust factor was taken to be one of the possible explanations for this phenomenon.

Suggested Citation

  • Jacek WO NIAK, 2015. "Trust and E-Commerce in the Ukraine and Poland in the Eyes of Young Urban Professionals," REVISTA DE MANAGEMENT COMPARAT INTERNATIONAL/REVIEW OF INTERNATIONAL COMPARATIVE MANAGEMENT, Faculty of Management, Academy of Economic Studies, Bucharest, Romania, vol. 16(2), pages 159-176, May.
  • Handle: RePEc:rom:rmcimn:v:16:y:2015:i:2:p:159-176

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    e-commerce; e-readiness; trust; e-business; barriers for e-commerce; Poland; Ukraine; ICT.;

    JEL classification:

    • P51 - Economic Systems - - Comparative Economic Systems - - - Comparative Analysis of Economic Systems
    • O57 - Economic Development, Innovation, Technological Change, and Growth - - Economywide Country Studies - - - Comparative Studies of Countries
    • O52 - Economic Development, Innovation, Technological Change, and Growth - - Economywide Country Studies - - - Europe
    • M21 - Business Administration and Business Economics; Marketing; Accounting; Personnel Economics - - Business Economics - - - Business Economics
    • O33 - Economic Development, Innovation, Technological Change, and Growth - - Innovation; Research and Development; Technological Change; Intellectual Property Rights - - - Technological Change: Choices and Consequences; Diffusion Processes


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