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Managing Corporate Strategy from the Expansion Perspective

Author

Listed:
  • Dumitru-Alexandru BODISLAV

    (The Bucharest University of Economic Studies, Romania)

  • Florina BRAN

    (The Bucharest University of Economic Studies, Romania)

  • Mariana IOVI?U

    (The Bucharest University of Economic Studies, Romania)

Abstract

This research paper tries to highlight what are the paths used by companies to develop their business model worldwide and what strategies they should approach in their chase to maximize their profits, market share or global connectivity towards clients. The authors try to bring upfront and objective the main components that make a company choose a path or another, starting from leadership, resources, market needs and their synergic result, the competitive advantage. The paper tries also to bring together economic reality and economic theory for the better value of both of them, making it work for the better good of the society, of the economy and especially by accelerating self interest and what motivates the people behind companies to develop better and better products and how they manage to do that.

Suggested Citation

  • Dumitru-Alexandru BODISLAV & Florina BRAN & Mariana IOVI?U, 2014. "Managing Corporate Strategy from the Expansion Perspective," REVISTA DE MANAGEMENT COMPARAT INTERNATIONAL/REVIEW OF INTERNATIONAL COMPARATIVE MANAGEMENT, Faculty of Management, Academy of Economic Studies, Bucharest, Romania, vol. 15(5), pages 566-572, December.
    • Handle: RePEc:rom:rmcimn:v:15:y:2014:i:5:p:566-572
    as

    Download full text from publisher

    File URL: https://rmci.ase.ro/no15vol5/04.pdf
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    References listed on IDEAS

    as
    1. Bodislav Dumitru Alexandru, 2012. "Countries Versus Corporations And Economies Versus Businesses...What Makes The Global Mechansim Work Better?," Annals - Economy Series, Constantin Brancusi University, Faculty of Economics, vol. 3, pages 51-56, September.
    2. Dumitru Alexandru Bodislav & Luoana Florentina Pascu & Bogdan Pascu, 2015. "The Future of Economic Policy Making: A Functional and Social Exploratory Perspective," International Journal of Academic Research in Business and Social Sciences, Human Resource Management Academic Research Society, International Journal of Academic Research in Business and Social Sciences, vol. 5(2), pages 107-113, February.
    Full references (including those not matched with items on IDEAS)

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    More about this item

    Keywords

    corporate strategy; competitive advantage; resources; expansion; corporate development process.;
    All these keywords.

    JEL classification:

    • G32 - Financial Economics - - Corporate Finance and Governance - - - Financing Policy; Financial Risk and Risk Management; Capital and Ownership Structure; Value of Firms; Goodwill
    • G34 - Financial Economics - - Corporate Finance and Governance - - - Mergers; Acquisitions; Restructuring; Corporate Governance
    • L2 - Industrial Organization - - Firm Objectives, Organization, and Behavior

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