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The Business Intelligence and the Better Decisions in Management

Author

Listed:
  • Laurentiu FRATILA

    (The Bucharest Academy of Economic Studies, Romania)

  • Robert SOVA

    (The Bucharest Academy of Economic Studies, Romania)

  • Georgeta BARBULESCU

    (The Bucharest Academy of Economic Studies, Romania)

Abstract

The paper intends to present more reasons in the favour of promoting the business intelligence (BI) in the managerial practice. Business intelligence is an umbrella term that encompasses the processes, tools, and technologies required to turn data into information, and information into knowledge and plans that drive effective business activity. BI encompasses data warehousing technologies and processes on the back end, and query, reporting, analysis, and information delivery tools (that is, BI tools) and processes on the front end. Organizations need to increase their focus on decision-making. In particular, they need to think again about the relationship between information and decision-making. Business intelligence and its predecessor concepts decision support, executive information systems, have been circulating for several decades in business.

Suggested Citation

  • Laurentiu FRATILA & Robert SOVA & Georgeta BARBULESCU, 2011. "The Business Intelligence and the Better Decisions in Management," REVISTA DE MANAGEMENT COMPARAT INTERNATIONAL/REVIEW OF INTERNATIONAL COMPARATIVE MANAGEMENT, Faculty of Management, Academy of Economic Studies, Bucharest, Romania, vol. 12(6), pages 332-338, December.
    • Handle: RePEc:rom:rmcimn:v:12:y:2011:i:6:p:332-338
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    More about this item

    Keywords

    business intelligence; decisions; management.;
    All these keywords.

    JEL classification:

    • M19 - Business Administration and Business Economics; Marketing; Accounting; Personnel Economics - - Business Administration - - - Other

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