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Knowledge Management, the Competitive Advantage for Pharmaceutical Companies

Author

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  • Alexandra CALDARARU

    (The Bucharest Academy of Economic Studies, Romania)

Abstract

The latest achievements in knowledge-based economy are supporting the existence of important features: the primacy of knowledge in all spheres of economic activity ; intellectual property has a considerable weight in national heritage, to base economic activities is done primarily on intangible resources (knowledge represented by competent people) and only then on tangible resources, economic activities focusing on knowledge accumulation and production of goods - knowledge, the production demasification, the majority share of the permanent growing service sector, the knowledge basis for competitive advantage predominantly owned and used. The main role of business in such an economy is that to obtain, protect, integrate and exploit the specialized knowledge, which gives it a competitive power market. In this case management is not just about a simple knowledge processing but task is to integrate them into the organization. Information technology, human capital, capabilities and competencies of the organization begin to play a increasingly important role within firms.

Suggested Citation

  • Alexandra CALDARARU, 2011. "Knowledge Management, the Competitive Advantage for Pharmaceutical Companies," REVISTA DE MANAGEMENT COMPARAT INTERNATIONAL/REVIEW OF INTERNATIONAL COMPARATIVE MANAGEMENT, Faculty of Management, Academy of Economic Studies, Bucharest, Romania, vol. 12(6), pages 160-165, December.
  • Handle: RePEc:rom:rmcimn:v:12:y:2011:i:6:p:160-165
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    File URL: http://rmci.ase.ro/no12vol1s/Vol-12_No-1S_Article-26.pdf
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    References listed on IDEAS

    as
    1. Holbrook, Morris B & Hirschman, Elizabeth C, 1982. " The Experiential Aspects of Consumption: Consumer Fantasies, Feelings, and Fun," Journal of Consumer Research, Oxford University Press, vol. 9(2), pages 132-140, September.
    2. Sebastian CEPTUREANU & Eduard CEPTUREANU, 2010. "Knowledge Creation / Conversion Process," REVISTA DE MANAGEMENT COMPARAT INTERNATIONAL/REVIEW OF INTERNATIONAL COMPARATIVE MANAGEMENT, Faculty of Management, Academy of Economic Studies, Bucharest, Romania, vol. 11(1), pages 150-157, March.
    Full references (including those not matched with items on IDEAS)

    More about this item

    Keywords

    knowledge management; knowledge; knowledge organization; intellectual capital; pharmaceutical company.;

    JEL classification:

    • M10 - Business Administration and Business Economics; Marketing; Accounting; Personnel Economics - - Business Administration - - - General
    • M19 - Business Administration and Business Economics; Marketing; Accounting; Personnel Economics - - Business Administration - - - Other

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