IDEAS home Printed from https://ideas.repec.org/a/rom/mancon/v12y2018i1p620-630.html
   My bibliography  Save this article

The Impact Of The Leadership Pivotal Role And Marketing Strategies In The Promotion Of Local Independent Pharmacies From Braila

Author

Listed:
  • Olimpia DUMITRIU BUZIA
  • Adelina DUMITRIU
  • Viorica TANASE
  • Nela MARDARE

Abstract

This paper aims at revealing the results of a study conducted on a sample of independent pharmacies from Braila, based on how to promote them among patients from Braila versus pharmacies. The paper also investigates the effectiveness of pharmaceutical management and marketing strategies applied by these independent pharmacies in order to provide incentives to patients. We aimed at identifying patients' information sources about these independent pharmacies, becoming brands among the pharmacies in Braila.

Suggested Citation

  • Olimpia DUMITRIU BUZIA & Adelina DUMITRIU & Viorica TANASE & Nela MARDARE, 2018. "The Impact Of The Leadership Pivotal Role And Marketing Strategies In The Promotion Of Local Independent Pharmacies From Braila," Proceedings of the INTERNATIONAL MANAGEMENT CONFERENCE, Faculty of Management, Academy of Economic Studies, Bucharest, Romania, vol. 12(1), pages 620-630, November.
    • Handle: RePEc:rom:mancon:v:12:y:2018:i:1:p:620-630
    as

    Download full text from publisher

    File URL: https://conference.management.ase.ro/archives/2018/pdf/4_3.pdf
    Download Restriction: no
    ---><---

    References listed on IDEAS

    as
    1. Pedroso, Marcelo Caldeira & Nakano, Davi, 2009. "Knowledge and information flows in supply chains: A study on pharmaceutical companies," International Journal of Production Economics, Elsevier, vol. 122(1), pages 376-384, November.
    Full references (including those not matched with items on IDEAS)

    Most related items

    These are the items that most often cite the same works as this one and are cited by the same works as this one.
    1. Sebastian Ion Ceptureanu & Eduard Gabriel Ceptureanu & Marieta Olaru & Doina I. Popescu, 2018. "An Exploratory Study on Knowledge Management Process Barriers in the Oil Industry," Energies, MDPI, vol. 11(8), pages 1-15, July.
    2. Goodarzi, Shadi & Masini, Andrea & Aflaki, Sam & Fahimnia, Behnam, 2021. "Right information at the right time: Reevaluating the attitude–behavior gap in environmental technology adoption," International Journal of Production Economics, Elsevier, vol. 242(C).
    3. Cerchione, Roberto & Esposito, Emilio, 2016. "A systematic review of supply chain knowledge management research: State of the art and research opportunities," International Journal of Production Economics, Elsevier, vol. 182(C), pages 276-292.
    4. He, Qile & Ghobadian, Abby & Gallear, David, 2013. "Knowledge acquisition in supply chain partnerships: The role of power," International Journal of Production Economics, Elsevier, vol. 141(2), pages 605-618.
    5. Yung-Hsiang LU & Shun-Ching WANG & Chih-Hung YUAN, 2017. "Financial crisis and the relative productivity dynamics of the biotechnology industry: Evidence from the Asia-Pacific countries," Agricultural Economics, Czech Academy of Agricultural Sciences, vol. 63(2), pages 65-79.
    6. Geneci da Silva Ribeiro Rocha & Letícia de Oliveira & Edson Talamini, 2021. "Blockchain Applications in Agribusiness: A Systematic Review," Future Internet, MDPI, vol. 13(4), pages 1-16, April.
    7. Chang, Ching-Wen & Yamanaka, Takayuki & Kano, Shingo, 2019. "An enforced loop-out knowledge flow facilitates industry competition: Learning from the pharmaceutical and genetically modified seed industries," Technovation, Elsevier, vol. 79(C), pages 11-24.
    8. Marcus A. Bellamy & Rahul C. Basole, 2013. "Network analysis of supply chain systems: A systematic review and future research," Systems Engineering, John Wiley & Sons, vol. 16(2), pages 235-249, June.
    9. Xin, Jenny Y. & Yeung, Andy C.L. & Cheng, T.C.E., 2010. "First to market: Is technological innovation in new product development profitable in health care industries?," International Journal of Production Economics, Elsevier, vol. 127(1), pages 129-135, September.
    10. Sachin Modgil & Sanjay Sharma, 2017. "Information Systems, Supply Chain Management and Operational Performance: Tri-linkage—An Exploratory Study on Pharmaceutical Industry of India," Global Business Review, International Management Institute, vol. 18(3), pages 652-677, June.

    Corrections

    All material on this site has been provided by the respective publishers and authors. You can help correct errors and omissions. When requesting a correction, please mention this item's handle: RePEc:rom:mancon:v:12:y:2018:i:1:p:620-630. See general information about how to correct material in RePEc.

    If you have authored this item and are not yet registered with RePEc, we encourage you to do it here. This allows to link your profile to this item. It also allows you to accept potential citations to this item that we are uncertain about.

    If CitEc recognized a bibliographic reference but did not link an item in RePEc to it, you can help with this form .

    If you know of missing items citing this one, you can help us creating those links by adding the relevant references in the same way as above, for each refering item. If you are a registered author of this item, you may also want to check the "citations" tab in your RePEc Author Service profile, as there may be some citations waiting for confirmation.

    For technical questions regarding this item, or to correct its authors, title, abstract, bibliographic or download information, contact: Ciocoiu Nadia Carmen (email available below). General contact details of provider: https://edirc.repec.org/data/mnasero.html .

    Please note that corrections may take a couple of weeks to filter through the various RePEc services.

    IDEAS is a RePEc service. RePEc uses bibliographic data supplied by the respective publishers.