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Organizational Performance And Competitiveness Of Spa And Wellness Centers

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  • Reine A. TFAILY

Abstract

Spa and wellness centers have become a culturally relevant force, influencing not only how consumers manage their health, stress and stress, but also how consumers are socializing, traveling or working. As interest in physical well being has increased, this type of therapy has become popular among clients and has been recommended by many medical specialists. As the treatment and leisure centers became attractive to a growing number of customers, facilities of this kind were considered a necessity. As a result of the development of this field, as well as of various uses, namely treatment of affections, beauty, spiritual balancing, entertainment etc., medical centers, wellness centers and spas have become an integral part of the health care industry. Starting from the importance of the domanin, the present article analyzes, from a theoretical perspective, the organizational performance and competitiveness of spa and wellness centers. Furthermore, the paper presents the evolution of the competitiveness of the global spa and wellness industry between 2007 and 2015, and also the economic impact of the wellness tourism industry.

Suggested Citation

  • Reine A. TFAILY, 2017. "Organizational Performance And Competitiveness Of Spa And Wellness Centers," Proceedings of the INTERNATIONAL MANAGEMENT CONFERENCE, Faculty of Management, Academy of Economic Studies, Bucharest, Romania, vol. 11(1), pages 164-174, November.
    • Handle: RePEc:rom:mancon:v:11:y:2017:i:1:p:164-174
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    References listed on IDEAS

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    1. Vasile DEAC & Cosmin DOBRIN & Adriana DIMA (GIRNEATA) & Laura Violeta VOICU, 2016. "Profit Maximization Through A Differential Pricing Strategy," Proceedings of the INTERNATIONAL MANAGEMENT CONFERENCE, Faculty of Management, Academy of Economic Studies, Bucharest, Romania, vol. 10(1), pages 234-244, November.
    2. Vasile DEAC & Cosmin DOBRIN & Adriana GÃŽRNEAÞÃ, 2016. "Customer Perceived Value €“ An Essential Element In Sales Management," Business Excellence and Management, Faculty of Management, Academy of Economic Studies, Bucharest, Romania, vol. 6(1), pages 43-55, March.
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