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Evolution of complex sales in the service system

  • LUPU Adrian Gelu


    (The Bucharest Academy of Economic Studies, Romania)

  • LUPU Felicia Adriana


    (The Bucharest Academy of Economic Studies, Romania)

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    Product sales, together with their specific services, are considered to have a complex nature. The services that can be provided are very diverse, and can be differentiated according to several criteria. In the merchandise sale domain, the sales associated to services define the merchandise distribution activity. The increase of the quality of merchandise distribution services generates the efficiency of the offer of the distribution company and increases the client satisfaction degree. The objective of this study is to present the evolution in time of the distribution activity, on one hand, and on the other, to point out the main current tendencies of merchandise distribution and sales activity accompanied by services considering the improvement of their quality.

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    Article provided by Faculty of Management, Academy of Economic Studies, Bucharest, Romania in its journal Economia. Seria Management.

    Volume (Year): 12 (2009)
    Issue (Month): 2 Special (July)
    Pages: 223-229

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    Handle: RePEc:rom:econmn:v:12:y:2009:i:2special:p:223-229
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