IDEAS home Printed from
   My bibliography  Save this article

The GIS and data solution for advanced business analysis


  • RADUT Carmen

    () (Constantin Brâncoveanu University, Râmnicu Vâlcea, Romania)


The GIS Business Analyst is a suite of Geographic Information System (GIS)-enabled tools, wizards, and data that provides business professionals with a complete solution for site evaluation, selective customer profiling, and trade area market analysis. Running simple reports, mapping the results, and performing complex probability models are among the capabilities The GIS Business Analyst offers in one affordable desktop analysis solution. Data and analyses produced by The GIS Business Analyst can be shared across departments, reducing redundant research and marketing efforts, speeding analysis of results, and increasing employee efficiency. The GIS Business Analyst is the first suite of tools for unlocking the intelligence of geography, demographic, consumer lifestyle, and business data. It is a valuable asset for business decision making such as analyzing market share and competition, determining new site expansions or reductions, and targeting new customers. The ability to analyze and visualize the geographic component of business data reveals trends, patterns, and opportunities hidden in tabular data. By combining information, such as sales data of the organization, customer information, and competitor locations, with geographic data, such as demographics, territories, or store locations, the GIS Business Analyst helps the user better understand organization market, organization customers, and organization competition. The business intelligence systems bring geographic information systems, marketing analysis tools, and demographic data products together to offer the user powerful ways to compete in today's business strategies.

Suggested Citation

  • RADUT Carmen, 2009. "The GIS and data solution for advanced business analysis," Economia. Seria Management, Faculty of Management, Academy of Economic Studies, Bucharest, Romania, vol. 12(2), pages 171-180, December.
  • Handle: RePEc:rom:econmn:v:12:y:2009:i:2:p:171-180

    Download full text from publisher

    File URL:
    Download Restriction: no

    References listed on IDEAS

    1. Florica BADEA & Eugen BURDUS, 2009. "Contributions on the Lean Management in the current evolution of a company," Economia. Seria Management, Faculty of Management, Academy of Economic Studies, Bucharest, Romania, vol. 12(1), pages 168-179, June.
    Full references (including those not matched with items on IDEAS)

    More about this item


    Geographical Informatic Systems; business analysis;

    JEL classification:

    • L10 - Industrial Organization - - Market Structure, Firm Strategy, and Market Performance - - - General
    • L20 - Industrial Organization - - Firm Objectives, Organization, and Behavior - - - General
    • L86 - Industrial Organization - - Industry Studies: Services - - - Information and Internet Services; Computer Software


    Access and download statistics


    All material on this site has been provided by the respective publishers and authors. You can help correct errors and omissions. When requesting a correction, please mention this item's handle: RePEc:rom:econmn:v:12:y:2009:i:2:p:171-180. See general information about how to correct material in RePEc.

    For technical questions regarding this item, or to correct its authors, title, abstract, bibliographic or download information, contact: (Ciocoiu Nadia Carmen). General contact details of provider: .

    If you have authored this item and are not yet registered with RePEc, we encourage you to do it here. This allows to link your profile to this item. It also allows you to accept potential citations to this item that we are uncertain about.

    We have no references for this item. You can help adding them by using this form .

    If you know of missing items citing this one, you can help us creating those links by adding the relevant references in the same way as above, for each refering item. If you are a registered author of this item, you may also want to check the "citations" tab in your RePEc Author Service profile, as there may be some citations waiting for confirmation.

    Please note that corrections may take a couple of weeks to filter through the various RePEc services.

    IDEAS is a RePEc service hosted by the Research Division of the Federal Reserve Bank of St. Louis . RePEc uses bibliographic data supplied by the respective publishers.