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Practical aspects of marketing activity of medical institution in the financial crisis

Author

Listed:
  • Romanov, Alexander

    (RAMS)

  • Panteleev, Sergei

    (Lomonosov Moscow State University)

  • Pluzhnikov, Yevgeniy

    (President Administration of RF)

Abstract

One of the main results of the global financial and economic crisis was a sharp complication of the situation in the social sphere and in the first place, in our opinion, in health care, which is in direct contact with people. At the same time during the crisis causes the medical institutions to search and use flexible financing mechanisms, including through the development of off-budget sphere, motivates them to upgrade medical facilities, to intensify the use of the results of applied science and, as a consequence - to diversify the range of offered medical services.

Suggested Citation

  • Romanov, Alexander & Panteleev, Sergei & Pluzhnikov, Yevgeniy, 2009. "Practical aspects of marketing activity of medical institution in the financial crisis," Ekonomicheskaya Politika / Economic Policy, Russian Presidential Academy of National Economy and Public Administration, vol. 3, pages 202-208, June.
    • Handle: RePEc:rnp:ecopol:0938
    as

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