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Acceptance of Feedbacks in Reputation Systems: The Role of Online Social Interactions

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  • Fereshteh Ghazizadeh Ehsaei
  • Ab. Razak Che Hussin

Abstract

In an online environment, the aim of reputation systems is to let parties rate each other and to help consumers in deciding whether to transact with a given party. In current reputation systems for e-commerce, users have to trust unreliable information sources and anonymous people. As a result, users are not only hesitant to trust online seller but also to reputation systems. Therefore, there is a need to improve current reputation systems by allowing users to make buying decision based on reliable source of information. This paper proposes a new approach of sharing knowledge and experience in reputation systems by utilizing social interactions. This study examines the potentials of integrating social relations information in reputation systems by proposing a model of acceptance of feedbacks in reputation systems.

Suggested Citation

  • Fereshteh Ghazizadeh Ehsaei & Ab. Razak Che Hussin, 2012. "Acceptance of Feedbacks in Reputation Systems: The Role of Online Social Interactions," Information Management and Business Review, AMH International, vol. 4(7), pages 391-401, July.
    • Handle: RePEc:rnd:arimbr:v:4:y:2012:i:7:id:203
    DOI: 10.22610/imbr.v4i7.993
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