IDEAS home Printed from https://ideas.repec.org/a/rnd/arimbr/v4y2012i3id159.html

Exploring the Purchasing Motives of Young Pakistani Consumers for Foreign Brands

Author

Listed:
  • Arslan Rafi
  • Arslan Ali
  • Sharjeel Saqib
  • Ali Iftikhar Choudhary
  • Syed Azeem Akhtar

Abstract

Cross-border service relationships are considerable issues in Pakistan, which tend researchers to work in this area of research. The core purpose of this study was to explore the impact of quality, satisfaction, and value on purchase intentions for foreign brands among young Pakistani customers. The data was collected from a random sample of 500 university students through questionnaire designed by the researchers. The findings suggest that providing quality and satisfaction to Pakistani ethnocentric customers does not guarantee the brand to earn loyalty in return. Foreign brands can succeed in creating brand value through creating a convinced link with some tangible benefits and by creating means of self-presentation for the customers. The student’s responses can be assumed as a limitation of this study, which can be justified by considering the fact that the study is first of its type in the Pakistani environment.

Suggested Citation

  • Arslan Rafi & Arslan Ali & Sharjeel Saqib & Ali Iftikhar Choudhary & Syed Azeem Akhtar, 2012. "Exploring the Purchasing Motives of Young Pakistani Consumers for Foreign Brands," Information Management and Business Review, AMH International, vol. 4(3), pages 136-144, March.
    • Handle: RePEc:rnd:arimbr:v:4:y:2012:i:3:id:159
    DOI: 10.22610/imbr.v4i3.974
    as

    Download full text from publisher

    File URL: https://amhinternational.com/imbr/article/view/159-exploring-the-purchasing-motives-of-young-pakistani-consumers-for-foreign-brands
    File Function: Abstract page
    Download Restriction: no
    File URL: https://amhinternational.com/imbr/article/download/159-exploring-the-purchasing-motives-of-young-pakistani-consumers-for-foreign-brands/5e740c90-57a2-4fd6-b876-bda532f7fa83
    File Function: Full text
    Download Restriction: no
    File URL: https://libkey.io/10.22610/imbr.v4i3.974?utm_source=ideas
    LibKey link: if access is restricted and if your library uses this service, LibKey will redirect you to where you can use your library subscription to access this item
    ---><---

    More about this item

    Keywords

    ;
    ;
    ;
    ;

    Statistics

    Access and download statistics

    Corrections

    All material on this site has been provided by the respective publishers and authors. You can help correct errors and omissions. When requesting a correction, please mention this item's handle: RePEc:rnd:arimbr:v:4:y:2012:i:3:id:159. See general information about how to correct material in RePEc.

    If you have authored this item and are not yet registered with RePEc, we encourage you to do it here. This allows to link your profile to this item. It also allows you to accept potential citations to this item that we are uncertain about.

    We have no bibliographic references for this item. You can help adding them by using this form .

    If you know of missing items citing this one, you can help us creating those links by adding the relevant references in the same way as above, for each refering item. If you are a registered author of this item, you may also want to check the "citations" tab in your RePEc Author Service profile, as there may be some citations waiting for confirmation.

    For technical questions regarding this item, or to correct its authors, title, abstract, bibliographic or download information, contact: AMH International (email available below). General contact details of provider: https://amhinternational.com/imbr .

    Please note that corrections may take a couple of weeks to filter through the various RePEc services.

    IDEAS is a RePEc service. RePEc uses bibliographic data supplied by the respective publishers.