IDEAS home Printed from https://ideas.repec.org/a/rnd/arimbr/v16y2024i3p65-72.html
   My bibliography  Save this article

Enhancing Attendee Engagement: A Study on Designing Successful Hybrid Events in Malaysia

Author

Listed:
  • Nur Hazwani Abd Latif
  • Norol Hamiza Zamzuri

Abstract

This study aims to fill the gap between hybrid events in Malaysia and attendees’ engagement and experience. It is also hoped to provide event stakeholders with information that will help them design successful hybrid events that prioritize attendee engagement and enhance the overall event experience. By understanding the needs and preferences of attendees, event organizers can tailor their strategies to create seamless and interactive experiences for both in-person and virtual participants. This study will contribute valuable insights to the growing field of hybrid events in Malaysia and guide event planners in delivering impactful and memorable experiences to all attendees. From the findings, none of the studies related to hybrid events has been conducted in the Malaysian context. This study was conducted by using electronic database searching from reputable databases such as Scopus, Science Direct and Google Scholar. 52 articles that are related to hybrid events were published from 2014-2023. Hybrid event is a new trend in organizing events. It offers a unique opportunity to cater to both in-person and virtual attendees.

Suggested Citation

  • Nur Hazwani Abd Latif & Norol Hamiza Zamzuri, 2024. "Enhancing Attendee Engagement: A Study on Designing Successful Hybrid Events in Malaysia," Information Management and Business Review, AMH International, vol. 16(3), pages 65-72.
    • Handle: RePEc:rnd:arimbr:v:16:y:2024:i:3:p:65-72
    DOI: 10.22610/imbr.v16i3(I).3927
    as

    Download full text from publisher

    File URL: https://ojs.amhinternational.com/index.php/imbr/article/view/3927/2529
    Download Restriction: no
    File URL: https://ojs.amhinternational.com/index.php/imbr/article/view/3927
    Download Restriction: no
    File URL: https://libkey.io/10.22610/imbr.v16i3(I).3927?utm_source=ideas
    LibKey link: if access is restricted and if your library uses this service, LibKey will redirect you to where you can use your library subscription to access this item
    ---><---

    More about this item

    Statistics

    Access and download statistics

    Corrections

    All material on this site has been provided by the respective publishers and authors. You can help correct errors and omissions. When requesting a correction, please mention this item's handle: RePEc:rnd:arimbr:v:16:y:2024:i:3:p:65-72. See general information about how to correct material in RePEc.

    If you have authored this item and are not yet registered with RePEc, we encourage you to do it here. This allows to link your profile to this item. It also allows you to accept potential citations to this item that we are uncertain about.

    We have no bibliographic references for this item. You can help adding them by using this form .

    If you know of missing items citing this one, you can help us creating those links by adding the relevant references in the same way as above, for each refering item. If you are a registered author of this item, you may also want to check the "citations" tab in your RePEc Author Service profile, as there may be some citations waiting for confirmation.

    For technical questions regarding this item, or to correct its authors, title, abstract, bibliographic or download information, contact: Muhammad Tayyab (email available below). General contact details of provider: https://ojs.amhinternational.com/index.php/imbr .

    Please note that corrections may take a couple of weeks to filter through the various RePEc services.

    IDEAS is a RePEc service. RePEc uses bibliographic data supplied by the respective publishers.