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The Impact of Health Communication Competence towards Electronic Word of Mouth (e-WOM) in Health Information Sharing among Internet Users in Malaysia

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Listed:
  • Nur Athirah Sumardi
  • Putri Arissa Balqis Ab Llah
  • Syarifah Mastura Syed Abu Bakar
  • Narehan Hassan
  • Natasha Dzulkalnine

Abstract

The COVID-19 pandemic significantly altered daily activities, with Malaysians increasingly relying on the internet for various tasks, such as e-commerce and booking health appointments. This descriptive study applied a cross-sectional approach to explore the relationship between health communication competence and electronic word of mouth (e-WOM) among internet users in Malaysia. A total of 400 respondents, selected through quota sampling from four regions, completed a questionnaire divided into three sections: demographic background, health communication competence, and e-WOM. The findings indicated that Malaysian internet users possess fair health communication competence. Correlational analysis showed significant relationships between health communication competence—specifically adherence, critical and participative communication, and active disease-related communication—and e-WOM. However, multiple regression analysis identified critical and participative communication as the strongest predictor of e-WOM in health information sharing. The research met its three objectives and supported all four hypotheses, contributing valuable insights to a previously under-researched area and offering a foundation for future exploration of these variables.

Suggested Citation

  • Nur Athirah Sumardi & Putri Arissa Balqis Ab Llah & Syarifah Mastura Syed Abu Bakar & Narehan Hassan & Natasha Dzulkalnine, 2024. "The Impact of Health Communication Competence towards Electronic Word of Mouth (e-WOM) in Health Information Sharing among Internet Users in Malaysia," Information Management and Business Review, AMH International, vol. 16(3), pages 642-650.
  • Handle: RePEc:rnd:arimbr:v:16:y:2024:i:3:p:642-650
    DOI: 10.22610/imbr.v16i3S(I)a.4157
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